"APLICATION OF QUESTIONNAIRE SYSTEM"@en . . . "[A6A6672E8DC3]" . "Nitra" . "80-8069-673-X" . "APLIKACE DOTAZN\u00CDKOV\u00C9HO SYST\u00C9MU"@cs . . . . "APLICATION OF QUESTIONNAIRE SYSTEM"@en . "sborn\u00EDk vedeck\u00FDch pr\u00E1c z medzin\u00E1rodne vedeck\u00E9 konferencie mlad\u00FDch vedeck\u00FDch pracovn\u00EDkov a doktorandov Mlad\u00E1 veda 2005 %22Bud\u00FAcnos\u0165 Eur\u00F3py je v ruk\u00E1ch mlad\u00FDch%22" . . "Slovensk\u00E1 po\u013Enohospod\u00E1rska univerzita v Nitre" . "Marketing research; consumer behavior; family; questionnaire system"@en . "2"^^ . "8"^^ . . "43110" . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 vyu\u017Eit\u00EDm dotazn\u00EDkov\u00E9ho syst\u00E9mu. Z\u00E1kladn\u00ED t\u00E9matikou jsou dv\u011B \u00FArovn\u011B. 1. \u00FArove\u0148 se zab\u00FDv\u00E1 marketingov\u00FDm hlediskem a konkr\u00E9tn\u00EDm p\u0159\u00EDkladem ve v\u00FDzkumu spot\u0159ebitelsk\u00E9ho chov\u00E1n\u00ED dom\u00E1cnost\u00ED. 2. \u00FArove\u0148 seznamuje se zp\u016Fsobem jeho fungov\u00E1n\u00ED a s v\u00FDhodami a nev\u00FDhodami p\u0159i vyu\u017E\u00EDv\u00E1n\u00ED t\u00E9to technologie pro marketingov\u00FD v\u00FDzkum."@cs . "2"^^ . . "Sou\u010Dek, Martin" . "APLIKACE DOTAZN\u00CDKOV\u00C9HO SYST\u00C9MU" . "Pavl\u00ED\u010Dek, Martin" . . . . "The paper deals with the utilization of a questionnaire system. The first part of the article deals with the marketing focus and with concrete example in research of a consumer behaviour of a family. The second part presents the principles of the functionality of the system and it emphasizes the advantages and disadvantages of exploitation of this technology for marketing research."@en . "APLIKACE DOTAZN\u00CDKOV\u00C9HO SYST\u00C9MU" . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 vyu\u017Eit\u00EDm dotazn\u00EDkov\u00E9ho syst\u00E9mu. Z\u00E1kladn\u00ED t\u00E9matikou jsou dv\u011B \u00FArovn\u011B. 1. \u00FArove\u0148 se zab\u00FDv\u00E1 marketingov\u00FDm hlediskem a konkr\u00E9tn\u00EDm p\u0159\u00EDkladem ve v\u00FDzkumu spot\u0159ebitelsk\u00E9ho chov\u00E1n\u00ED dom\u00E1cnost\u00ED. 2. \u00FArove\u0148 seznamuje se zp\u016Fsobem jeho fungov\u00E1n\u00ED a s v\u00FDhodami a nev\u00FDhodami p\u0159i vyu\u017E\u00EDv\u00E1n\u00ED t\u00E9to technologie pro marketingov\u00FD v\u00FDzkum." . . . . . . "APLIKACE DOTAZN\u00CDKOV\u00C9HO SYST\u00C9MU"@cs . "512636" . "RIV/62156489:43110/05:00056769" . "RIV/62156489:43110/05:00056769!RIV06-MSM-43110___" . . "Z(MSM6215648904)" . "1;8" .