"St\u00E1vkov\u00E1, Jana" . "43110" . "6"^^ . . "V\u00DDZNAM JEDNOZNA\u010CNOSTI POJM\u016E P\u0158I MARKETINGOV\u00C9M \u0160ET\u0158EN\u00CD"@cs . . "Pavl\u00ED\u010Dek, Martin" . "Eurostat; data sheet; harddata; primary data; secondary data; softdata"@en . . "3"^^ . "V\u00DDZNAM JEDNOZNA\u010CNOSTI POJM\u016E P\u0158I MARKETINGOV\u00C9M \u0160ET\u0158EN\u00CD" . "2005-09-13+02:00"^^ . . "V\u00DDZNAM JEDNOZNA\u010CNOSTI POJM\u016E P\u0158I MARKETINGOV\u00C9M \u0160ET\u0158EN\u00CD" . "Brno" . . . . "THE VALUE OF UNICITY OF TERMINOLOGY IN MARKETING RESEARCH"@en . . . . . "P(GA402/04/2112), Z(MSM6215648904)" . . . "P\u0159\u00EDsp\u011Bvek seznamuje s pot\u0159ebou ujasn\u011Bn\u00ED z\u00E1kladn\u00EDch pojm\u016F souvisej\u00EDc\u00EDch se zpracov\u00E1v\u00E1n\u00EDm dat. Statistick\u00E9 zpracov\u00E1n\u00ED znamen\u00E1 respektovat ur\u010Dit\u00E9 z\u00E1konitosti statistiky jako v\u011Bdy p\u0159i \u0161et\u0159en\u00EDch prov\u00E1d\u011Bn\u00FDch k pozn\u00E1n\u00ED kupn\u00EDho chov\u00E1n\u00ED spot\u0159ebitele. D\u00E1le poukazuje na postupy p\u0159i z\u00EDsk\u00E1v\u00E1n\u00ED dat z r\u016Fzn\u00FDch datab\u00E1z\u00ED. V z\u00E1v\u011Bru se \u010Dten\u00E1\u0159 sezn\u00E1m\u00ED s p\u0159\u00EDpravou nov\u00E9ho v\u00FDzkumu." . . . "232;237" . "551036" . "Sou\u010Dek, Martin" . "Karlov" . "[8C3DE4A48D59]" . . . . "V\u00DDZNAM JEDNOZNA\u010CNOSTI POJM\u016E P\u0158I MARKETINGOV\u00C9M \u0160ET\u0158EN\u00CD"@cs . "The paper presents the necessity of use of unambiguous terms and constructs related to data processing. Statistical data processing requires respect for statistical rules when dealing with data about consumer behavior. The paper also provides techniques and methods of data collection from various databases. The conclusion presents information about a new research in progress."@en . "Sborn\u00EDk p\u0159\u00EDsp\u011Bvk\u016F Informatika XVII" . "RIV/62156489:43110/05:00056327" . "80-7302-110-2" . . "Konvoj" . "P\u0159\u00EDsp\u011Bvek seznamuje s pot\u0159ebou ujasn\u011Bn\u00ED z\u00E1kladn\u00EDch pojm\u016F souvisej\u00EDc\u00EDch se zpracov\u00E1v\u00E1n\u00EDm dat. Statistick\u00E9 zpracov\u00E1n\u00ED znamen\u00E1 respektovat ur\u010Dit\u00E9 z\u00E1konitosti statistiky jako v\u011Bdy p\u0159i \u0161et\u0159en\u00EDch prov\u00E1d\u011Bn\u00FDch k pozn\u00E1n\u00ED kupn\u00EDho chov\u00E1n\u00ED spot\u0159ebitele. D\u00E1le poukazuje na postupy p\u0159i z\u00EDsk\u00E1v\u00E1n\u00ED dat z r\u016Fzn\u00FDch datab\u00E1z\u00ED. V z\u00E1v\u011Bru se \u010Dten\u00E1\u0159 sezn\u00E1m\u00ED s p\u0159\u00EDpravou nov\u00E9ho v\u00FDzkumu."@cs . "RIV/62156489:43110/05:00056327!RIV06-MSM-43110___" . "THE VALUE OF UNICITY OF TERMINOLOGY IN MARKETING RESEARCH"@en . . . . . "3"^^ .