"\u00DAloha image v destina\u010Dn\u00EDm managementu - konkr\u00E9tn\u00ED aplikace v Olomouck\u00E9m kraji." . . . . "\u00DAloha image v destina\u010Dn\u00EDm managementu - konkr\u00E9tn\u00ED aplikace v Olomouck\u00E9m kraji." . "3"^^ . "Ryglov\u00E1, Kate\u0159ina" . . . . "The Role of Image in Destination Management - Application in Chosen Region Olomoucko"@en . . "Sborn\u00EDk refer\u00E1t\u016F z Mezin\u00E1rodn\u00ED konference na t\u00E9ma Cestovn\u00ED ruch, region\u00E1ln\u00ED rozvoj a \u0161kolstv\u00ED v T\u00E1bo\u0159e." . "Kysilkov\u00E1, Barbora" . "RIV/62156489:43110/05:00005403!RIV06-GA0-43110___" . "80-7040-766-2" . "3"^^ . . . . "The Role of Image in Destination Management - Application in Chosen Region Olomoucko"@en . "Jiho\u010Desk\u00E1 univerzita v \u010Cesk\u00FDch Bud\u011Bjovic\u00EDch. Zem\u011Bd\u011Blsk\u00E1 fakulta" . "P(GA402/04/2112)" . "T\u00E1bor" . . . "5"^^ . . "[AAE0C3FFAC56]" . "547723" . . "\u00DAloha image v destina\u010Dn\u00EDm managementu - konkr\u00E9tn\u00ED aplikace v Olomouck\u00E9m kraji."@cs . "\u00DAloha image v destina\u010Dn\u00EDm managementu - konkr\u00E9tn\u00ED aplikace v Olomouck\u00E9m kraji."@cs . "Pro \u00FAsp\u011B\u0161n\u00FD rozvoj cestovn\u00EDho ruchu v regionu je nezbytnou podm\u00EDnkou nau\u010Dit se pl\u00E1novat a vyu\u017E\u00EDvat principy managementu. V\u0161eobecn\u00E9 principy \u00FAsp\u011B\u0161n\u00E9ho pl\u00E1nov\u00E1n\u00ED mohou b\u00FDt p\u0159evzaty z vysp\u011Bl\u00FDch zem\u00ED, ale mus\u00ED b\u00FDt p\u0159izp\u016Fsobeny lok\u00E1ln\u00EDm podm\u00EDnk\u00E1m v jednotliv\u00FDch regionech. V sou\u010Dasn\u00E9 dob\u011B, kdy doch\u00E1z\u00ED ke st\u00EDr\u00E1n\u00ED rozd\u00EDl\u016F mezi jednotliv\u00FDmi zem\u011Bmi a regiony, se st\u00E1vaj\u00ED hlavn\u00EDmi konkuren\u010Dn\u00EDmi silami jin\u00E9 faktory, jako je pr\u00E1v\u011B image, vytv\u00E1\u0159ej\u00EDc\u00ED %22zna\u010Dku destinace%22. Lze konstatovat, \u017Ee %22Cestovn\u00ED ruch dne\u0161ka je soubojem destinac\u00ED, kde dobr\u00E1 zna\u010Dka prod\u00E1v\u00E1.%22 P\u0159\u00EDklad aplikace tvorby image regionu \u0160ternbersko je sou\u010D\u00E1st\u00ED tohoto p\u0159\u00EDsp\u011Bvku."@cs . . "96;100" . . "Vaj\u010Dnerov\u00E1, Ida" . "Pro \u00FAsp\u011B\u0161n\u00FD rozvoj cestovn\u00EDho ruchu v regionu je nezbytnou podm\u00EDnkou nau\u010Dit se pl\u00E1novat a vyu\u017E\u00EDvat principy managementu. V\u0161eobecn\u00E9 principy \u00FAsp\u011B\u0161n\u00E9ho pl\u00E1nov\u00E1n\u00ED mohou b\u00FDt p\u0159evzaty z vysp\u011Bl\u00FDch zem\u00ED, ale mus\u00ED b\u00FDt p\u0159izp\u016Fsobeny lok\u00E1ln\u00EDm podm\u00EDnk\u00E1m v jednotliv\u00FDch regionech. V sou\u010Dasn\u00E9 dob\u011B, kdy doch\u00E1z\u00ED ke st\u00EDr\u00E1n\u00ED rozd\u00EDl\u016F mezi jednotliv\u00FDmi zem\u011Bmi a regiony, se st\u00E1vaj\u00ED hlavn\u00EDmi konkuren\u010Dn\u00EDmi silami jin\u00E9 faktory, jako je pr\u00E1v\u011B image, vytv\u00E1\u0159ej\u00EDc\u00ED %22zna\u010Dku destinace%22. Lze konstatovat, \u017Ee %22Cestovn\u00ED ruch dne\u0161ka je soubojem destinac\u00ED, kde dobr\u00E1 zna\u010Dka prod\u00E1v\u00E1.%22 P\u0159\u00EDklad aplikace tvorby image regionu \u0160ternbersko je sou\u010D\u00E1st\u00ED tohoto p\u0159\u00EDsp\u011Bvku." . . . "This article deals with destination management principles which are aplyed in chosen region Olomoucko."@en . "RIV/62156489:43110/05:00005403" . "43110" . "destination brand; destination management; image; \u0160ternberk"@en .