"99"^^ . "\u010Cl\u00E1nek je v\u011Bnov\u00E1n p\u016Fsoben\u00ED knihoven na soci\u00E1ln\u00EDch s\u00EDt\u00EDch, konkr\u00E9tn\u011B na Facebooku. Autor se zam\u011B\u0159il svou pozornost na v\u00FDb\u011Br a tvorbu p\u0159\u00EDsp\u011Bvk\u016F (copywriting). Z hlediska strategie komunikace vyty\u010Dil deset obecn\u00FDch z\u00E1sad, kter\u00E9 podle jeho n\u00E1zoru vedou k dlouhodob\u011B \u00FAsp\u011B\u0161n\u00E9 fanou\u0161kovsk\u00E9 str\u00E1nce na Facebooku. V\u00FDklad doprovodil seznamem doporu\u010Den\u00FDch zdroj\u016F." . "Social network sites, Facebook, libraries, copywriting"@en . "Jur\u00E1\u0161, Jind\u0159ich" . "U\u017E zase o Facebooku"@cs . . "V" . . . . . "Komunity, s\u00EDt\u011B a spolupr\u00E1ce" . . "Once again, about Facebook"@en . "RIV/61989592:15810/12:33143395" . "[2EFE92DCB02A]" . . . "1"^^ . . "Once again, about Facebook"@en . "RIV/61989592:15810/12:33143395!RIV13-MSM-15810___" . . . "1"^^ . "U\u017E zase o Facebooku"@cs . "15810" . "U\u017E zase o Facebooku" . "\u010Cl\u00E1nek je v\u011Bnov\u00E1n p\u016Fsoben\u00ED knihoven na soci\u00E1ln\u00EDch s\u00EDt\u00EDch, konkr\u00E9tn\u011B na Facebooku. Autor se zam\u011B\u0159il svou pozornost na v\u00FDb\u011Br a tvorbu p\u0159\u00EDsp\u011Bvk\u016F (copywriting). Z hlediska strategie komunikace vyty\u010Dil deset obecn\u00FDch z\u00E1sad, kter\u00E9 podle jeho n\u00E1zoru vedou k dlouhodob\u011B \u00FAsp\u011B\u0161n\u00E9 fanou\u0161kovsk\u00E9 str\u00E1nce na Facebooku. V\u00FDklad doprovodil seznamem doporu\u010Den\u00FDch zdroj\u016F."@cs . "Masarykova univerzita" . "6"^^ . . "176771" . "U\u017E zase o Facebooku" . . "Brno" . "978-80-210-6115-6" . . . . "http://eknihy.knihovna.cz/static/files/komunity-site-a-spoluprace-20-pohledu-pro-knihovny.pdf" . "This article focuses on the social network sites activity of libraries, especially on Facebook. The author payes attention to the selection and creation of posts (copywriting). As a communication strategy of libraries on Facebook, he marks ten main rules, how to be successful in long-term horizon. The article also contains the list of recommended sources."@en .