"Komer\u010Dn\u00ED a medi\u00E1ln\u00ED kontext" . "15510" . "X-sports and activities, commerce and media"@en . . . "1"^^ . "O" . "X-sports and activities, commerce and media"@en . "RIV/61989592:15510/13:33148937!RIV14-MSM-15510___" . . . . "1"^^ . . "\u0160ebek, Lud\u011Bk" . "[FC0605D49530]" . . "Komer\u010Dn\u00ED a medi\u00E1ln\u00ED kontext" . . . . "82960" . . "RIV/61989592:15510/13:33148937" . "media, X-sports and activities, commercialization, commodification, postmodernity, risk, show, spectacle, sportification, hegemony, governmentality."@en . . . "Kapitolu uvozuje \u010D\u00E1st v\u011Bnovan\u00E1 \u0161ir\u0161\u00EDmu kontextu sportu a medi\u00E1ln\u00ED konzumace poukazuj\u00EDc\u00ED na zm\u011Bny v ch\u00E1p\u00E1n\u00ED konzumace medi\u00E1ln\u00EDch obsah\u016F v posledn\u00EDch desetilet\u00EDch. Po zasazen\u00ED problematiky do postmodern\u00EDho kontextu n\u00E1sleduje \u010D\u00E1st zab\u00FDvaj\u00EDc\u00ED se soci\u00E1ln\u011B-stratifika\u010Dn\u00EDm v\u00FDkladem X-sport\u016F a aktivit a \u010D\u00E1st v\u011Bnovan\u00E1 komercializaci rizika. Postmodern\u00ED r\u00E1mec tematicky utv\u00E1\u0159ej\u00ED podkapitoly v\u011Bnovan\u00E9 dominanci spekt\u00E1klu ve sportovn\u00EDch show, znovuobjeven\u00ED atraktivity starov\u011Bk\u00FDch ar\u00E9n, a v\u00FDroba a komodifikace tradic pod taktovkou glob\u00E1ln\u00EDch televizn\u00EDch spole\u010Dnost\u00ED. Soci\u00E1ln\u011B-stratifika\u010Dn\u00ED t\u00E9ma otev\u00EDr\u00E1 podkapitola v\u011Bnovan\u00E1 participaci \u017Een v X-sportech a aktivit\u00E1ch n\u00E1sledovan\u00E1 n\u011Bkolika podkapitolami ilustruj\u00EDc\u00EDmi na p\u0159\u00EDkladu komercializace alpsk\u00E9ho ly\u017Eov\u00E1n\u00ED v americk\u00FDch hor\u00E1ch zp\u016Fsoby, jak\u00FDmi m\u016F\u017Ee sport napom\u00E1hat upev\u0148ov\u00E1n\u00ED rasov\u00E9 \u010Di t\u0159\u00EDdn\u00ED hegemonie. P\u0159\u00EDb\u011Bh prom\u011Bny m\u011Bste\u010Dka Greenville v Mekku BMX ukazuje bohatou dynamiku vztahu svobodomyslnosti a kreativity freestylov\u00FDch discipl\u00EDn na jedn\u00E9 stran\u011B v\u016F\u010Di komerci na stran\u011B druh\u00E9. \u010C\u00E1st v\u011Bnovan\u00E1 komercializaci rizika ukazuje v\u00FDvoj v\u00FDkladu a vn\u00EDm\u00E1n\u00ED rizika v X-sportech a aktivit\u00E1ch a vztahuje jej k foucaltovsk\u00E9mu v\u00FDkladu governmentality." . . "Fenom\u00E9n X-sport\u016F a aktivit" . "978-80-244-3521-3" . "236"^^ . "30"^^ . . "Kapitolu uvozuje \u010D\u00E1st v\u011Bnovan\u00E1 \u0161ir\u0161\u00EDmu kontextu sportu a medi\u00E1ln\u00ED konzumace poukazuj\u00EDc\u00ED na zm\u011Bny v ch\u00E1p\u00E1n\u00ED konzumace medi\u00E1ln\u00EDch obsah\u016F v posledn\u00EDch desetilet\u00EDch. Po zasazen\u00ED problematiky do postmodern\u00EDho kontextu n\u00E1sleduje \u010D\u00E1st zab\u00FDvaj\u00EDc\u00ED se soci\u00E1ln\u011B-stratifika\u010Dn\u00EDm v\u00FDkladem X-sport\u016F a aktivit a \u010D\u00E1st v\u011Bnovan\u00E1 komercializaci rizika. Postmodern\u00ED r\u00E1mec tematicky utv\u00E1\u0159ej\u00ED podkapitoly v\u011Bnovan\u00E9 dominanci spekt\u00E1klu ve sportovn\u00EDch show, znovuobjeven\u00ED atraktivity starov\u011Bk\u00FDch ar\u00E9n, a v\u00FDroba a komodifikace tradic pod taktovkou glob\u00E1ln\u00EDch televizn\u00EDch spole\u010Dnost\u00ED. Soci\u00E1ln\u011B-stratifika\u010Dn\u00ED t\u00E9ma otev\u00EDr\u00E1 podkapitola v\u011Bnovan\u00E1 participaci \u017Een v X-sportech a aktivit\u00E1ch n\u00E1sledovan\u00E1 n\u011Bkolika podkapitolami ilustruj\u00EDc\u00EDmi na p\u0159\u00EDkladu komercializace alpsk\u00E9ho ly\u017Eov\u00E1n\u00ED v americk\u00FDch hor\u00E1ch zp\u016Fsoby, jak\u00FDmi m\u016F\u017Ee sport napom\u00E1hat upev\u0148ov\u00E1n\u00ED rasov\u00E9 \u010Di t\u0159\u00EDdn\u00ED hegemonie. P\u0159\u00EDb\u011Bh prom\u011Bny m\u011Bste\u010Dka Greenville v Mekku BMX ukazuje bohatou dynamiku vztahu svobodomyslnosti a kreativity freestylov\u00FDch discipl\u00EDn na jedn\u00E9 stran\u011B v\u016F\u010Di komerci na stran\u011B druh\u00E9. \u010C\u00E1st v\u011Bnovan\u00E1 komercializaci rizika ukazuje v\u00FDvoj v\u00FDkladu a vn\u00EDm\u00E1n\u00ED rizika v X-sportech a aktivit\u00E1ch a vztahuje jej k foucaltovsk\u00E9mu v\u00FDkladu governmentality."@cs . "The chapter opens with a section devoted to the wider context of sport and media consumption referring to changes in the understanding of the consumption of media content over the last decades. Relating the problem to a wider postmodern context is followed by a section dealing with social stratification interpretation of X - sports activities and a section devoted to the commercialization of risk. Postmodern theme marking the chapter is devoted to the dominance of the spectacle in sports show , rediscovering of the attractions of ancient arenas , and the production and commodification of traditions under the leadership of global television companies. Socio- stratification topic opens the chapter devoted to women's participation in the X - sports and activities followed by a few chapters illustrating the example of the commercialization of alpine skiing in North-american mountains some ways in which sport can assist in strengthening racial or class hegemony. The story of the transformation of the town of Greenville in Mecca BMX shows rich dynamics of the relationship between the mindedness and creativity of freestyle disciplines on one hand and commerce on the other. The section devoted to the commercialization of risk shows the evolution of interpretation and perception of risk in the X - sports and activities, and applies it to foucaltian concept of governmentality ."@en . . "Komer\u010Dn\u00ED a medi\u00E1ln\u00ED kontext"@cs . . "Olomouc" . "Univerzita Palack\u00E9ho v Olomouci" . . . "Komer\u010Dn\u00ED a medi\u00E1ln\u00ED kontext"@cs . . . . . "neuveden" .