"1"^^ . . "RIV/61989592:15410/14:33152431" . . "RIV/61989592:15410/14:33152431!RIV15-MSM-15410___" . "15410" . . "Music in Political Ads for US Presidential Campaigns: Several Case Studies"@en . . "[9ABA936D7EA6]" . "United States of America; presidential election; TV commercials; Music"@en . . "The topic of the workshop was advertising in music used in TV commercials as a part of the US presidential election campaigns. The nature and evolution of the music components of the commercials were illustrated by numerous examples of the spots from 1952 to the present. The participants further analysed the psychological impact on the emotions of the viewer / voter. The presented topic was very interesting for all participants and it provoked a rich debate." . . "The topic of the workshop was advertising in music used in TV commercials as a part of the US presidential election campaigns. The nature and evolution of the music components of the commercials were illustrated by numerous examples of the spots from 1952 to the present. The participants further analysed the psychological impact on the emotions of the viewer / voter. The presented topic was very interesting for all participants and it provoked a rich debate."@en . . "19"^^ . . "31178" . "Music in Political Ads for US Presidential Campaigns: Several Case Studies" . . . . . "1"^^ . "O" . . . . "Olomouc" . "2014-05-13+02:00"^^ . "Music in Political Ads for US Presidential Campaigns: Several Case Studies" . "2014-05-13+02:00"^^ . "Music in Political Ads for US Presidential Campaigns: Several Case Studies"@en . "1"^^ . . "Luska, Ji\u0159\u00ED" . .