. "RIV/61989592:15210/14:33150574!RIV15-MSM-15210___" . "Facebook Communication of Czech Members of Parliament"@en . "1"^^ . . "I" . . "The article focuses on the Facebook use among Czech members of parliament. After conducting an overall quantitative analysis of the period I/2012 - VI/2012 (where it shows that of the total 200 of Czech representatives, 135 persons have a Facebook account) we have also done a thorough investigation of carefully selected 10 profiles. Our aim was to compare these profiles with 4 hypotheses we propose. These are measuring the scale of Facebook %22activity%22 from non-active profiles to active communication with followers, working with commentaries and creating feedback. Our survey does not attempt to describe the activities of all Czech parliament members or a detailed analysis of a chosen profile or profiles, but rather to suggest some communication strategies connected to political marketing and new media, especially social networks such as Facebook."@en . . "Polarity, paralely a prieniky jazykovej komunik\u00E1cie" . . . "https://www.academia.edu/8686343/Komunika%C4%8Dn%C3%AD_strategie_%C4%8Desk%C3%BDch_poslanc%C5%AF_na_Facebooku" . "15210" . "Komunika\u010Dn\u00ED strategie \u010Desk\u00FDch poslanc\u016F na Facebooku"@cs . "1"^^ . . "Komunika\u010Dn\u00ED strategie \u010Desk\u00FDch poslanc\u016F na Facebooku"@cs . "2012-09-06+02:00"^^ . "parliament, social networks, active communication, creative feedback, political marketing, Facebook"@en . "Facebook Communication of Czech Members of Parliament"@en . . "Studie se zam\u011B\u0159uje na to, zda a jak\u00FDm zp\u016Fsobem vyu\u017E\u00EDvaj\u00ED \u010De\u0161t\u00ED poslanci Facebook jako komunika\u010Dn\u00ED platformu. Ve studii prov\u00E1d\u00EDme z\u00E1kladn\u00ED kvantitativn\u00ED v\u00FDzkum facebookov\u00FDch profil\u016F \u010Desk\u00FDch poslanc\u016F v obdob\u00ED I/20112 a\u017E VI/2012 a detailn\u00ED kvantitativn\u00ED v\u00FDzkum vybran\u00FDch 10 profil\u016F se zam\u011B\u0159en\u00EDm na komunika\u010Dn\u00ED diskurz. Sesb\u00EDran\u00E1 data byla n\u00E1sledn\u011B porovn\u00E1na s vstupn\u00EDmi p\u0159edpoklady a hypot\u00E9zami, kter\u00E9 zahrnuj\u00ED za\u0159azen\u00ED jednotliv\u00FDch poslanc\u016F na \u0161k\u00E1le komunikuj\u00EDc\u00ED-nekomunikuj\u00EDc\u00ED, aktivn\u00ED-neaktivn\u00ED, popis a vyu\u017E\u00EDv\u00E1n\u00ED tzv. koment\u00E1\u0159\u016F na facebookov\u00FDch profilech a snahu o zp\u011Btnou vazbu v\u016F\u010Di voli\u010D\u016Fm. Ve studii se nicm\u00E9n\u011B nepokou\u0161\u00EDme o kompletn\u00ED kvantitativn\u00ED anal\u00FDzu v\u0161ech komunika\u010Dn\u00EDch metod v\u0161ech \u010Desk\u00FDch poslanc\u016F v dan\u00E9m obdob\u00ED, sp\u00ED\u0161e o pops\u00E1n\u00ED trend\u016F a vyzvi\u017Een\u00ED n\u011Bkter\u00FDchz\u00E1kladn\u00EDch komunika\u010Dn\u00EDch strategi\u00ED spojen\u00FDch s politick\u00FDm marketingem a nov\u00FDmi m\u00E9di\u00ED, p\u0159edev\u0161\u00EDm s online soci\u00E1ln\u00EDmi s\u00EDt\u011Bmi typu Facebook."@cs . "Komunika\u010Dn\u00ED strategie \u010Desk\u00FDch poslanc\u016F na Facebooku" . . "Pol\u00E1ch, Vladim\u00EDr" . "Studie se zam\u011B\u0159uje na to, zda a jak\u00FDm zp\u016Fsobem vyu\u017E\u00EDvaj\u00ED \u010De\u0161t\u00ED poslanci Facebook jako komunika\u010Dn\u00ED platformu. Ve studii prov\u00E1d\u00EDme z\u00E1kladn\u00ED kvantitativn\u00ED v\u00FDzkum facebookov\u00FDch profil\u016F \u010Desk\u00FDch poslanc\u016F v obdob\u00ED I/20112 a\u017E VI/2012 a detailn\u00ED kvantitativn\u00ED v\u00FDzkum vybran\u00FDch 10 profil\u016F se zam\u011B\u0159en\u00EDm na komunika\u010Dn\u00ED diskurz. Sesb\u00EDran\u00E1 data byla n\u00E1sledn\u011B porovn\u00E1na s vstupn\u00EDmi p\u0159edpoklady a hypot\u00E9zami, kter\u00E9 zahrnuj\u00ED za\u0159azen\u00ED jednotliv\u00FDch poslanc\u016F na \u0161k\u00E1le komunikuj\u00EDc\u00ED-nekomunikuj\u00EDc\u00ED, aktivn\u00ED-neaktivn\u00ED, popis a vyu\u017E\u00EDv\u00E1n\u00ED tzv. koment\u00E1\u0159\u016F na facebookov\u00FDch profilech a snahu o zp\u011Btnou vazbu v\u016F\u010Di voli\u010D\u016Fm. Ve studii se nicm\u00E9n\u011B nepokou\u0161\u00EDme o kompletn\u00ED kvantitativn\u00ED anal\u00FDzu v\u0161ech komunika\u010Dn\u00EDch metod v\u0161ech \u010Desk\u00FDch poslanc\u016F v dan\u00E9m obdob\u00ED, sp\u00ED\u0161e o pops\u00E1n\u00ED trend\u016F a vyzvi\u017Een\u00ED n\u011Bkter\u00FDchz\u00E1kladn\u00EDch komunika\u010Dn\u00EDch strategi\u00ED spojen\u00FDch s politick\u00FDm marketingem a nov\u00FDmi m\u00E9di\u00ED, p\u0159edev\u0161\u00EDm s online soci\u00E1ln\u00EDmi s\u00EDt\u011Bmi typu Facebook." . "24722" . . "978-80-557-0731-0" . . . "Komunika\u010Dn\u00ED strategie \u010Desk\u00FDch poslanc\u016F na Facebooku" . "10"^^ . "Bansk\u00E1 Bystrica (SK)" . . . "[E79E9ACFC366]" . . "RIV/61989592:15210/14:33150574" . . . "Bansk\u00E1 Bystrica" . . "Vydavate\u013Astvo Univerzity Mateja Bela v Banskej Bystrici - BELIANUM EQUILIBRIA s.r.o." .