"15210" . "RIV/61989592:15210/12:33142485" . . "351"^^ . . . "Publicity; Advertising; Czech comics"@en . "137295" . . . . "From Felixe to \u010Cvutix"@en . . "\u0158evnice" . "From Felixe to \u010Cvutix" . . "Signals from the Unknown. Czech comics 1922-2012" . "[DB0E27D50D03]" . . "Prok\u016Fpek, Tom\u00E1\u0161" . "RIV/61989592:15210/12:33142485!RIV13-GA0-15210___" . "P(GAP406/10/2306)" . . "1"^^ . . . "From Felixe to \u010Cvutix" . "1"^^ . . . "Sweets, vacuum cleaners, insurance, and steel girders: all of these goods were at one time offered for sale through the pages or comics by those who commissioned advertisements over the course of decades past. Although the present banal overuse of comics speech balloons as an empty signifier may be exasperating at times, when interestingly conceived and successfully produced, comics can add a lot to the magnetism and appeal of any advertising campaign. The businessmen of First Czechoslovak republic (1918-1938) were already well aware of this when they commissioned the best cartoonists and animators of their era to work on the promotion of their goods, and our cotemporary society and institutions know it as well. This chapter outlines the use of comics in the service of advertising and publicity from the beginning of the 20th century to the present."@en . . "Sweets, vacuum cleaners, insurance, and steel girders: all of these goods were at one time offered for sale through the pages or comics by those who commissioned advertisements over the course of decades past. Although the present banal overuse of comics speech balloons as an empty signifier may be exasperating at times, when interestingly conceived and successfully produced, comics can add a lot to the magnetism and appeal of any advertising campaign. The businessmen of First Czechoslovak republic (1918-1938) were already well aware of this when they commissioned the best cartoonists and animators of their era to work on the promotion of their goods, and our cotemporary society and institutions know it as well. This chapter outlines the use of comics in the service of advertising and publicity from the beginning of the 20th century to the present." . . "Arbor Vitae" . "From Felixe to \u010Cvutix"@en . "22"^^ . "978-80-7467-013-8" .