"1"^^ . "Specifika produktu ve zdravotnictv\u00ED z hlediska marketingu" . "RIV/61989592:15110/09:10224311" . . . . "1803-4330" . "Bellov\u00E1, Jana" . . "15110" . "I" . "Tato teoretick\u00E1 studie se zab\u00FDv\u00E1 specifikac\u00ED produkt\u016F poskytovan\u00FDch ve zdravotnick\u00FDch za\u0159\u00EDzen\u00EDch, rol\u00ED marketingu ve zdravotnick\u00E9 organizaci a pot\u0159eb\u011B jeho konkr\u00E9tn\u00EDho zac\u00EDlen\u00ED vych\u00E1zej\u00EDc\u00ED pr\u00E1v\u011B z t\u00E9to specifikace. Rozeb\u00EDr\u00E1 a takt\u00E9\u017E poukazuje na omezen\u00ED marketingov\u00FDch mo\u017Enost\u00ED dan\u00E9 organizace p\u016Fsob\u00EDc\u00ED v t\u00E9to oblasti a vych\u00E1z\u00ED ze st\u011B\u017Eejn\u00ED role pacienta jako\u017Eto fin\u00E1ln\u00EDho spokojen\u00E9ho z\u00E1kazn\u00EDka. Takt\u00E9\u017E pak navrhuje oblasti marketingov\u00E9ho p\u016Fsoben\u00ED." . . "Specifics of a product in health care from marketing point of view"@en . . . . "2" . "Specifika produktu ve zdravotnictv\u00ED z hlediska marketingu"@cs . . . . "This theoretical study deals with specifics of products provided in health care institutions and points out the role of marketing in such an organization and the need of its concrete targeting arising from this specification. It also analyses and points out the fundamental role of a patient as a final satisfied customer. It also suggests areas of marketing influence."@en . . "CZ - \u010Cesk\u00E1 republika" . "342853" . "Specifika produktu ve zdravotnictv\u00ED z hlediska marketingu"@cs . "C-mix; patient; health care; specifics; product"@en . "RIV/61989592:15110/09:10224311!RIV12-MSM-15110___" . . "Specifics of a product in health care from marketing point of view"@en . "Profese on-line" . "[FAE54734F3C7]" . "1" . "Tato teoretick\u00E1 studie se zab\u00FDv\u00E1 specifikac\u00ED produkt\u016F poskytovan\u00FDch ve zdravotnick\u00FDch za\u0159\u00EDzen\u00EDch, rol\u00ED marketingu ve zdravotnick\u00E9 organizaci a pot\u0159eb\u011B jeho konkr\u00E9tn\u00EDho zac\u00EDlen\u00ED vych\u00E1zej\u00EDc\u00ED pr\u00E1v\u011B z t\u00E9to specifikace. Rozeb\u00EDr\u00E1 a takt\u00E9\u017E poukazuje na omezen\u00ED marketingov\u00FDch mo\u017Enost\u00ED dan\u00E9 organizace p\u016Fsob\u00EDc\u00ED v t\u00E9to oblasti a vych\u00E1z\u00ED ze st\u011B\u017Eejn\u00ED role pacienta jako\u017Eto fin\u00E1ln\u00EDho spokojen\u00E9ho z\u00E1kazn\u00EDka. Takt\u00E9\u017E pak navrhuje oblasti marketingov\u00E9ho p\u016Fsoben\u00ED."@cs . . "1"^^ . "12"^^ . "Specifika produktu ve zdravotnictv\u00ED z hlediska marketingu" . . .