. . "RIV/61989100:27620/14:86091679" . "Technical images as dominant cognitive metaphor of the contemporary society"@en . "Media theorist Vil\u00E9m Flusser states in his key texts, that technical images become a dominant cognitive metaphor of the contemporary society. New social culture is being formed in connection with their creation, distribution, transfer and consumption. Such new social structure needs new criteria of analysis, it requires a new interpretive beginning. The following text briefly analyses the dominant cognitive metaphor of Flusser\u2019s theory \u2013 the concept technical image."@en . "49430" . . "V" . "Technical images as dominant cognitive metaphor of the contemporary society"@en . "Technical images as dominant cognitive metaphor of the contemporary society" . . . "Technical images as dominant cognitive metaphor of the contemporary society" . . "DE - Spolkov\u00E1 republika N\u011Bmecko" . . "[FBC5663E03A0]" . "Hauer, Tom\u00E1\u0161" . . . "4" . . . "1" . "Media theorist Vil\u00E9m Flusser states in his key texts, that technical images become a dominant cognitive metaphor of the contemporary society. New social culture is being formed in connection with their creation, distribution, transfer and consumption. Such new social structure needs new criteria of analysis, it requires a new interpretive beginning. The following text briefly analyses the dominant cognitive metaphor of Flusser\u2019s theory \u2013 the concept technical image." . "1"^^ . . "5"^^ . "Journal of Multidisciplinary Engineering Science and Technology" . "1"^^ . "RIV/61989100:27620/14:86091679!RIV15-MSM-27620___" . "27620" . . . . . . . "society; contemporary; metaphor; cognitive; dominant; images; Technical"@en . "3159-0040" .