. . "RIV/61989100:27510/12:86084350" . . "RIV/61989100:27510/12:86084350!RIV13-MSM-27510___" . "Corporate social responsibility (also called corporate responsibility) is one of the most frequently discussed topics. In relation to corporate responsibility the questions are asked whether 'to be or not to be' socially responsible. Corporate social responsibility in practice means to behave correctly, do not harm the environment and to bring values to the whole society. According to the research carried out by the Ipsos Tambor Company, social responsibility increases confidence in the company for two thirds of Czech Republic population. The aim of the paper is to evaluate media images of corporate social responsibility in the Czech media and to assess the impact of media on shaping the public opinion in the field of social responsibility. Distinctive media coverage of corporate social responsibility issues is apparent at the turn of the century. An increased media interest in this issue is especially associated with the development of corporate social responsibility in the Czech Republic and also as a consequence of the fact that CSR is subject to much debates in the European Union It is corporate social responsibility putting into practice that the European Union considers as a significant way to the sustainable development."@en . "Media and Corporate Social Responsibility" . . . "27510" . . "2012-04-25+02:00"^^ . . "Media and Corporate Social Responsibility"@en . . "N" . . . . "[91649EABCDDA]" . "Gibarti, Jana" . . . "Media and Corporate Social Responsibility" . . "Responsibility; Social; Corporate; Media"@en . "1"^^ . "978-80-89306-14-5" . "1"^^ . . "Management Challenges in the 21st Century : Bratislava, April 25, 2012" . "Vysok\u00E1 \u0161kola mana\u017Ementu" . "9"^^ . "Media and Corporate Social Responsibility"@en . "Bratislava" . "149203" . . "Corporate social responsibility (also called corporate responsibility) is one of the most frequently discussed topics. In relation to corporate responsibility the questions are asked whether 'to be or not to be' socially responsible. Corporate social responsibility in practice means to behave correctly, do not harm the environment and to bring values to the whole society. According to the research carried out by the Ipsos Tambor Company, social responsibility increases confidence in the company for two thirds of Czech Republic population. The aim of the paper is to evaluate media images of corporate social responsibility in the Czech media and to assess the impact of media on shaping the public opinion in the field of social responsibility. Distinctive media coverage of corporate social responsibility issues is apparent at the turn of the century. An increased media interest in this issue is especially associated with the development of corporate social responsibility in the Czech Republic and also as a consequence of the fact that CSR is subject to much debates in the European Union It is corporate social responsibility putting into practice that the European Union considers as a significant way to the sustainable development." . "Bratislava" . .