"Students Satisfaction with the Study Programme of Adult Education at University of Ostrava and Tomas Bata University in Zl\u00EDn."@en . "Students Satisfaction with the Study Programme of Adult Education at University of Ostrava and Tomas Bata University in Zl\u00EDn." . "Littera Scripta" . . "1"^^ . . "11"^^ . "RIV/61989100:27510/12:86083768" . "171964" . "5" . "27510" . "The paper deals with describing the method of satisfaction measurement as a one of marketing techniques used for detecting student satisfaction with study program and analyzing students satisfaction with the study program of adult education at University of Ostrava and at Tomas Bata University in Zl\u00EDn. In the theoretical part of the paper there is described methodological approach to satisfaction measurement. In the field part there are presented calculations of data and described total satisfaction, Satisfaction Index and partial satisfaction with significant factors like content, teacher expertise, new findings and other. The last part of the paper refers to importance of partial factors." . "Students Satisfaction with the Study Programme of Adult Education at University of Ostrava and Tomas Bata University in Zl\u00EDn."@en . "[9297832697BA]" . "Students Satisfaction with the Study Programme of Adult Education at University of Ostrava and Tomas Bata University in Zl\u00EDn." . "1802-503X" . . . . "RIV/61989100:27510/12:86083768!RIV13-MSM-27510___" . . "V" . . "2" . "Adult Education; Satisfaction Pyramid; Satisfaction Measurement; Marketing Research"@en . . . . "1"^^ . . "The paper deals with describing the method of satisfaction measurement as a one of marketing techniques used for detecting student satisfaction with study program and analyzing students satisfaction with the study program of adult education at University of Ostrava and at Tomas Bata University in Zl\u00EDn. In the theoretical part of the paper there is described methodological approach to satisfaction measurement. In the field part there are presented calculations of data and described total satisfaction, Satisfaction Index and partial satisfaction with significant factors like content, teacher expertise, new findings and other. The last part of the paper refers to importance of partial factors."@en . "CZ - \u010Cesk\u00E1 republika" . . . . . "Sad\u00EDlek, Tom\u00E1\u0161" . .