. "\u00DAZEMN\u00CD APLIKACE MARKETINGU VZTAH\u016E"@cs . "2"^^ . "2012-01-31+01:00"^^ . "2"^^ . . "\u00DAZEMN\u00CD APLIKACE MARKETINGU VZTAH\u016E" . "Hradec Kr\u00E1lov\u00E9" . "Hradec Kr\u00E1lov\u00E9" . . "RIV/61989100:27510/12:86080785" . "TERRITORIAL APPLICATION OF RELATIONSHIP MARKETING"@en . "Gaudeamus" . . "\u00DAZEMN\u00CD APLIKACE MARKETINGU VZTAH\u016E"@cs . "Such\u00E1\u010Dek, Jan" . . . "The paper deals with relationship marketing and its applicability at the municipal level. Territorial marketing in general became loudly proclaimed conception and relationship marketing represents its rather relevant part. At first, this kind of marketing is delineated from both chronological and functional perspectives. Subsequently, empirical analyses accomplished at the municipal level show its scope of application in everyday municipal practice."@en . "[801A78DE9F26]" . . "\u00DAZEMN\u00CD APLIKACE MARKETINGU VZTAH\u016E" . . . . . "978-80-7435-172-3" . "Tento p\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 vztahov\u00FDm marketingem a jeho vyu\u017Eit\u00EDm na municip\u00E1ln\u00ED \u00FArovni. Teritori\u00E1ln\u00ED marketing se obecn\u011B stal obecn\u011B proklamovan\u00FDm p\u0159\u00EDstupem a marketing vztah\u016F je jeho relevantn\u00ED sou\u010D\u00E1st\u00ED. Nejprve je tento druh marketingu vymezen jak z perspektivy funk\u010Dn\u00ED tak chronologick\u00E9. N\u00E1sledn\u00E1 empirick\u00E1 anal\u00FDza proveden\u00E1 na komun\u00E1ln\u00ED \u00FArovni ukazuje rozsah aplikace v ka\u017Edodenn\u00ED municip\u00E1ln\u00ED praxi."@cs . "Se\u010Fa, Petr" . "6"^^ . . . "TERRITORIAL APPLICATION OF RELATIONSHIP MARKETING"@en . "Tento p\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 vztahov\u00FDm marketingem a jeho vyu\u017Eit\u00EDm na municip\u00E1ln\u00ED \u00FArovni. Teritori\u00E1ln\u00ED marketing se obecn\u011B stal obecn\u011B proklamovan\u00FDm p\u0159\u00EDstupem a marketing vztah\u016F je jeho relevantn\u00ED sou\u010D\u00E1st\u00ED. Nejprve je tento druh marketingu vymezen jak z perspektivy funk\u010Dn\u00ED tak chronologick\u00E9. N\u00E1sledn\u00E1 empirick\u00E1 anal\u00FDza proveden\u00E1 na komun\u00E1ln\u00ED \u00FArovni ukazuje rozsah aplikace v ka\u017Edodenn\u00ED municip\u00E1ln\u00ED praxi." . . . "Community, relationship marketing, territorial development"@en . "RIV/61989100:27510/12:86080785!RIV15-MSM-27510___" . "176781" . "27510" . "V" . . "The International Conference Hradec Economic Days 2012 : Economic Development and Management of Regions : Hradec Kr\u00E1lov\u00E9, January 31th and February 1st, 2012 : Peer-Reviewed Conference Proceedings, Part II" .