"27510" . "S" . "The first part of the paper is dedicated to the description of examined websites and data definition which are analyzed in application part. The main content of this paper is analysis and following discussion of made online marketing communication activities effect on website traffic in selected period. The effect is demonstrated by using correlation coefficients, ANOVA, regression analysis. In the end of this paper are summarized the most important knowledge of the analysis."@en . "Anal\u00FDza vlivu online marketingov\u00E9 komunikace na n\u00E1v\u0161t\u011Bvnost internetov\u00FDch str\u00E1nek"@cs . . "10"^^ . "The Analysis of the Influence of Online Marketing Communication on Website Traffic"@en . . "978-80-248-2372-0" . . "Anal\u00FDza vlivu online marketingov\u00E9 komunikace na n\u00E1v\u0161t\u011Bvnost internetov\u00FDch str\u00E1nek"@cs . . "Ostrava" . "Prvn\u00ED \u010D\u00E1st p\u0159\u00EDsp\u011Bvku se v\u011Bnuje popisu zkouman\u00FDch internetov\u00FDch str\u00E1nek a vymezen\u00ED dat, kter\u00E1 jsou analyzov\u00E1na v aplika\u010Dn\u00ED \u010D\u00E1sti. Hlavn\u00EDm obsahem tohoto p\u0159\u00EDsp\u011Bvku je anal\u00FDza a n\u00E1sledn\u00E1 diskuse nad vlivem uskute\u010Dn\u011Bn\u00FDch online marketingov\u00FDch komunika\u010Dn\u00EDch aktivit na n\u00E1v\u0161t\u011Bvnost webov\u00FDch str\u00E1nek za vybran\u00E9 \u010Dasov\u00E9 obdob\u00ED. Pro prok\u00E1z\u00E1n\u00ED vlivu jsou vyu\u017E\u00EDv\u00E1ny zejm\u00E9na korela\u010Dn\u00ED koeficienty, Anova, pro stanoven\u00ED m\u00EDry vlivu je pak vyu\u017Eita regresn\u00ED anal\u00FDza. V z\u00E1v\u011Bru p\u0159\u00EDsp\u011Bvku jsou stru\u010Dn\u011B shrnuty nejd\u016Fle\u017Eit\u011Bj\u0161\u00ED poznatky z proveden\u00E9 anal\u00FDzy." . . . "Anal\u00FDza vlivu online marketingov\u00E9 komunikace na n\u00E1v\u0161t\u011Bvnost internetov\u00FDch str\u00E1nek" . . "The Analysis of the Influence of Online Marketing Communication on Website Traffic"@en . "Prvn\u00ED \u010D\u00E1st p\u0159\u00EDsp\u011Bvku se v\u011Bnuje popisu zkouman\u00FDch internetov\u00FDch str\u00E1nek a vymezen\u00ED dat, kter\u00E1 jsou analyzov\u00E1na v aplika\u010Dn\u00ED \u010D\u00E1sti. Hlavn\u00EDm obsahem tohoto p\u0159\u00EDsp\u011Bvku je anal\u00FDza a n\u00E1sledn\u00E1 diskuse nad vlivem uskute\u010Dn\u011Bn\u00FDch online marketingov\u00FDch komunika\u010Dn\u00EDch aktivit na n\u00E1v\u0161t\u011Bvnost webov\u00FDch str\u00E1nek za vybran\u00E9 \u010Dasov\u00E9 obdob\u00ED. Pro prok\u00E1z\u00E1n\u00ED vlivu jsou vyu\u017E\u00EDv\u00E1ny zejm\u00E9na korela\u010Dn\u00ED koeficienty, Anova, pro stanoven\u00ED m\u00EDry vlivu je pak vyu\u017Eita regresn\u00ED anal\u00FDza. V z\u00E1v\u011Bru p\u0159\u00EDsp\u011Bvku jsou stru\u010Dn\u011B shrnuty nejd\u016Fle\u017Eit\u011Bj\u0161\u00ED poznatky z proveden\u00E9 anal\u00FDzy."@cs . "Vysok\u00E1 \u0161kola b\u00E1\u0148sk\u00E1 - Technick\u00E1 univerzita Ostrava" . "186140" . "1"^^ . . . "2011-02-02+01:00"^^ . . . . . . . "1"^^ . . . "V\u0160B - TU Ostrava, Ekonomick\u00E1 fakulta" . "Ho\u010F\u00E1kov\u00E1, Martina" . "RIV/61989100:27510/11:10225245" . . "RIV/61989100:27510/11:10225245!RIV12-MSM-27510___" . . . "Website Traffic Measurement, Google Analytics, Online Marketing Communication, Social Network Marketing, Pearson\u00B4s Correlation Coefficient, ANOVA, Linear Regression."@en . "MEKON 2011 : the CD of participants' reviewed papers from 13th International Conference" . "[86592F626EC6]" . "Anal\u00FDza vlivu online marketingov\u00E9 komunikace na n\u00E1v\u0161t\u011Bvnost internetov\u00FDch str\u00E1nek" .