"Monografie p\u0159edstavuje v\u00FDsledky \u0159e\u0161en\u00ED projektu GA\u010CR v letech 2005-2007. Shrnuje stru\u010Dn\u00E9 teoretick\u00E9 poznatky o podstat\u011B marketingu vztah\u016F a v\u011Bnuje zvl\u00E1\u0161tn\u00ED pozornost \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky (CRM)."@cs . "433449" . "Methodology of relationship marketing and its position within strategic marketing and customer relationship management (CRM) - practical usage."@en . . . "Metodologie marketingu vztah\u016F a jej\u00ED postaven\u00ED v r\u00E1mci strategick\u00E9ho marketingu a \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDkem (CRM) ? praktick\u00E9 vyu\u017Eit\u00ED"@cs . . "Karvin\u00E1" . "250"^^ . . . "2"^^ . "978-80-7248-451-5" . "2"^^ . . "Svobodov\u00E1, Hana" . "[E92119A7ACDF]" . . "Metodologie marketingu vztah\u016F a jej\u00ED postaven\u00ED v r\u00E1mci strategick\u00E9ho marketingu a \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDkem (CRM) ? praktick\u00E9 vyu\u017Eit\u00ED" . . . . . "Metodologie marketingu vztah\u016F a jej\u00ED postaven\u00ED v r\u00E1mci strategick\u00E9ho marketingu a \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDkem (CRM) ? praktick\u00E9 vyu\u017Eit\u00ED" . . "102"^^ . . "27510" . "Traditional marketing (transaction); relational marketing; CRM; strategically marketing; science management; quality management; stream of social responsibility"@en . . "Methodology of relationship marketing and its position within strategic marketing and customer relationship management (CRM) - practical usage."@en . . "Metodologie marketingu vztah\u016F a jej\u00ED postaven\u00ED v r\u00E1mci strategick\u00E9ho marketingu a \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDkem (CRM) ? praktick\u00E9 vyu\u017Eit\u00ED"@cs . "RIV/61989100:27510/07:00018492!RIV09-MSM-27510___" . . "P(GA402/05/0140), S" . . "Slezsk\u00E1 univerzita v Opav\u011B. Obchodn\u011B podnikatelsk\u00E1 fakulta v Karvin\u00E9" . . "Monografie p\u0159edstavuje v\u00FDsledky \u0159e\u0161en\u00ED projektu GA\u010CR v letech 2005-2007. Shrnuje stru\u010Dn\u00E9 teoretick\u00E9 poznatky o podstat\u011B marketingu vztah\u016F a v\u011Bnuje zvl\u00E1\u0161tn\u00ED pozornost \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky (CRM)." . "Kauerov\u00E1, Lenka" . . . "RIV/61989100:27510/07:00018492" . "Monograph presents results of project GA\u010CR in years from 2005-2007. Monograph summarizes in brief theoretical knowledge about principle marketing of relationship and dedicates special attention to customer relationship management (CRM)."@en . . "Metodologie marketingu vztah\u016F a jej\u00ED postaven\u00ED v r\u00E1mci strategick\u00E9ho marketingu a \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDkem (CRM) ? praktick\u00E9 vyu\u017Eit\u00ED" .