. "5"^^ . "1"^^ . "Dopady zm\u011Bny z\u00E1kona na televizn\u00ED reklamu komer\u010Dn\u00EDch televiz\u00ED"@cs . "MEKON 2007" . "Dopady zmeny z\u00E1kona na telev\u00EDznu reklamu komer\u010Dn\u00EDch telev\u00EDzi\u00ED" . "Aspects of the Law Changes on the TV Advertising in the Commercial Televisions"@en . . . . . "978-80-248-1324-0" . "Mihokov\u00E1, Martina" . "27510" . . . "V dne\u0161nej dobe sme zo v\u0161etk\u00FDch str\u00E1n neust\u00E1le zahlcovan\u00ED reklamou. Ve\u013Ek\u00E9 mno\u017Estvo reklamn\u00FDch breakov po\u010Das telev\u00EDznych programov u\u017E sp\u00F4sobuje zna\u010Dn\u00FA antipatiu \u013Eud\u00ED. Pod\u013Ea zmeny z\u00E1kona by sa mala obmedzi\u0165 telev\u00EDzna reklama na kan\u00E1loch \u010Ceskej telev\u00EDzie. Snahou tohto pr\u00EDspevku je osvetli\u0165 t\u00FAto problematiku a ur\u010Di\u0165 ak\u00E9 v\u00FDhody a dopady prinesie t\u00E1to zmena pre telev\u00EDznych div\u00E1kov." . "V dne\u0161nej dobe sme zo v\u0161etk\u00FDch str\u00E1n neust\u00E1le zahlcovan\u00ED reklamou. Ve\u013Ek\u00E9 mno\u017Estvo reklamn\u00FDch breakov po\u010Das telev\u00EDznych programov u\u017E sp\u00F4sobuje zna\u010Dn\u00FA antipatiu \u013Eud\u00ED. Pod\u013Ea zmeny z\u00E1kona by sa mala obmedzi\u0165 telev\u00EDzna reklama na kan\u00E1loch \u010Ceskej telev\u00EDzie. Snahou tohto pr\u00EDspevku je osvetli\u0165 t\u00FAto problematiku a ur\u010Di\u0165 ak\u00E9 v\u00FDhody a dopady prinesie t\u00E1to zmena pre telev\u00EDznych div\u00E1kov."@cs . "417949" . . "RIV/61989100:27510/07:00017075!RIV09-MSM-27510___" . "Dopady zmeny z\u00E1kona na telev\u00EDznu reklamu komer\u010Dn\u00EDch telev\u00EDzi\u00ED" . "RIV/61989100:27510/07:00017075" . . "V" . "V\u0160B - TU Ostrava, Ekonomick\u00E1 fakulta" . "[A07FA2CBE646]" . . . . "Aspects of the Law Changes on the TV Advertising in the Commercial Televisions"@en . "Ostrava" . . "Now days we are continually overloaded by all kind of advertising. The big volume of TV commercial brakes is the cause of antipathy people. According to new Law of advertising the TV commercial brakes will be limited. The aim of this article is to explain and assess advantages and disadvantages of changes for TV viewers."@en . . "1"^^ . "Dopady zm\u011Bny z\u00E1kona na televizn\u00ED reklamu komer\u010Dn\u00EDch televiz\u00ED"@cs . "Advertising; television; competition"@en .