. . "RIV/61989100:27510/07:00016967" . . . "21st century has brought fundamental changes in market evolution as well as in business management. The substance is a transition from matter economy to information economy, which will cause a completely different future. Resultant effects are subjects of speculations in firms. Some changes become already visible (outsourcing, partnering, alliances) and shift the firms from bureaucratic models towards net structures. The period of uncertainty for marketing practitioners and theoreticians comes. The paper is focused on tendencies of presumptive changes and conceivable competitive advantages, which result from these changes." . . . . "Prom\u011Bny a tendence marketingu na prahu 21. stolet\u00ED"@cs . "27510" . "2"^^ . "Increasing competitiveness or Regional, national and Internationa Markets Development -New Challengs-proceedings of abstracts" . . "Changes and tendencies in marketing on the threshold of 21st century" . "2"^^ . . . "978-80-248-1458-2" . . . "Changes and tendencies in marketing on the threshold of 21st century"@en . "Ostrava" . "Vysok\u00E1 \u0161kola b\u00E1\u0148sk\u00E1 - Technick\u00E1 univerzita Ostrava" . . "[169A55C67042]" . "Prom\u011Bny a tendence marketingu na prahu 21. stolet\u00ED"@cs . . . . "21st century has brought fundamental changes in market evolution as well as in business management. The substance is a transition from matter economy to information economy, which will cause a completely different future. Resultant effects are subjects of speculations in firms. Some changes become already visible (outsourcing, partnering, alliances) and shift the firms from bureaucratic models towards net structures. The period of uncertainty for marketing practitioners and theoreticians comes. The paper is focused on tendencies of presumptive changes and conceivable competitive advantages, which result from these changes."@en . "Svobodov\u00E1, Hana" . . "Information Economy; Matter Economy; Marketing Boundaries; Firms; Supply; Customers."@en . "RIV/61989100:27510/07:00016967!RIV09-MSM-27510___" . "413207" . "13"^^ . "Bar\u00E1nek, Petr" . "Changes and tendencies in marketing on the threshold of 21st century"@en . "Changes and tendencies in marketing on the threshold of 21st century" . "21. stolet\u00ED p\u0159in\u00E1\u0161\u00ED z\u00E1sadn\u00ED zm\u011Bny ve v\u00FDvoji trhu i v \u0159\u00EDzen\u00ED firem. Postatou zm\u011Bn je p\u0159echod od ekonomiky hmotn\u00FDch statk\u016F k ekonomice informa\u010Dn\u00ED, kter\u00E1 p\u0159in\u00E1\u0161\u00ED \u00FApln\u011B novou budoucnost. Probl\u00E9m je, \u017Ee se t\u011B\u017Ece odhaduje jak\u00E1 vlastn\u011B bude. V\u00FDsledn\u00E9 efekty ve firm\u00E1ch jsou p\u0159edm\u011Btem spekulac\u00ED. N\u011Bkter\u00E9 zm\u011Bny jsou v\u0161ak ji\u017E z\u0159eteln\u00E9 (outsourcing, partnering, alliance) a posouvaj\u00ED firmy od byrokratick\u00FDch model\u016F \u0159\u00EDzen\u00ED sm\u011Brem k s\u00ED\u0165ov\u00FDm struktur\u00E1m. V\u0161echny zm\u011Bny se budou samoz\u0159ejm\u011B odr\u00E1\u017Eet i v \u010Dinnosti marketingov\u00FDch odd\u011Blen\u00ED. Nast\u00E1v\u00E1 obdob\u00ED nejistoty pro marketingov\u00E9 praktiky i teoretiky. P\u0159\u00EDsp\u011Bvek je zam\u011B\u0159en na tendence p\u0159edpokl\u00E1dan\u00FDch zm\u011Bn a mo\u017En\u00E9 konkuren\u010Dn\u00ED v\u00FDhody, kter\u00E9 z t\u011Bchto zm\u011Bn vych\u00E1zej\u00ED."@cs . "V" . .