. . "The Implementation of CRM in the Czech Environment" . . "The Implementation of CRM in the Czech Environment"@en . "479005" . . "ECON 2006" . . "1"^^ . "Siwkov\u00E1, Mark\u00E9ta" . . . . "The usage of the CRM concept is continuously increasing in both foreign and Czech companies. The objective of the CRM method is to create optimum conditions for customer satisfaction and at the same time to build competitive advantage for the company. In mid-2005 marketing research was carried out as part of a Czech Science Foundation (GA\u010CR) project; the objective of this research was to obtain up-to-date information about the knowledge and application of the CRM concept within Czech companies."@en . "2"^^ . . "Vyu\u017Eit\u00ED CRM je postupn\u011B zvy\u0161ov\u00E1no jak v zahrani\u010Dn\u00EDch, tak v \u010Desk\u00FDch podnic\u00EDch. C\u00EDlem metody CRM je vytvo\u0159en\u00ED optim\u00E1ln\u00EDch podm\u00EDnek pro spokojenost z\u00E1kazn\u00EDka a sou\u010Dasn\u00E9 vytvo\u0159en\u00ED konkuren\u010Dn\u00ED v\u00FDhody pro podnik."@cs . "The usage of the CRM concept is continuously increasing in both foreign and Czech companies. The objective of the CRM method is to create optimum conditions for customer satisfaction and at the same time to build competitive advantage for the company. In mid-2005 marketing research was carried out as part of a Czech Science Foundation (GA\u010CR) project; the objective of this research was to obtain up-to-date information about the knowledge and application of the CRM concept within Czech companies." . "0862-7908" . . "CRM; Customer Relationship Management; Marketing Research; Czech Manufacturing Companies; CRM Term; CRM Knowledge"@en . "The Implementation of CRM in the Czech Environment"@en . "RIV/61989100:27510/06:00013793!RIV09-MSM-27510___" . . . . . . . . "P(GA402/05/0140), S" . "27510" . "Implementace CRM v \u010Desk\u00FDch podm\u00EDnk\u00E1ch"@cs . "6" . "CZ - \u010Cesk\u00E1 republika" . . "Implementace CRM v \u010Desk\u00FDch podm\u00EDnk\u00E1ch"@cs . "[9547C4B0D729]" . "RIV/61989100:27510/06:00013793" . "Kauerov\u00E1, Lenka" . "13" . . "The Implementation of CRM in the Czech Environment" . "10"^^ .