"\u010Cl\u00E1nek se zab\u00FDv\u00E1 rostouc\u00EDm v\u00FDznamem marketingu vztah\u016F p\u0159i procesu \u0159\u00EDzen\u00ED obce. Nejprve je tento druh marketingu vymezen z chronologick\u00E9 a funk\u010Dn\u00ED perspektivy a posl\u00E9ze empirick\u00E9 anal\u00FDzy ukazuj\u00ED, \u017Ee v municip\u00E1ln\u00ED praxi existuje pom\u011Brn\u011B siln\u00E9 pov\u011Bdom\u00ED o vyu\u017Eit\u00ED marketingu vztah\u016F." . . "528898" . . "RIV/61989100:27510/05:00011834!RIV06-GA0-27510___" . "1"^^ . "1"^^ . "The article deals with growing importance of relationship marketing in the process of municipal management. At first, this sort of marketing is delimitated from chronological and functional perspectives. Subsequently, empirical analyses show that there is quite great awareness of the advantages of relationship marketing in everyday municipal practice."@en . "REGIO 2005. Konkurenceschopnost podnik\u016F a region\u016F v EU a ve sv\u011Bt\u011B" . "Cheb" . "\u010Cl\u00E1nek se zab\u00FDv\u00E1 rostouc\u00EDm v\u00FDznamem marketingu vztah\u016F p\u0159i procesu \u0159\u00EDzen\u00ED obce. Nejprve je tento druh marketingu vymezen z chronologick\u00E9 a funk\u010Dn\u00ED perspektivy a posl\u00E9ze empirick\u00E9 anal\u00FDzy ukazuj\u00ED, \u017Ee v municip\u00E1ln\u00ED praxi existuje pom\u011Brn\u011B siln\u00E9 pov\u011Bdom\u00ED o vyu\u017Eit\u00ED marketingu vztah\u016F."@cs . . . "RIV/61989100:27510/05:00011834" . "80-7043-432-5" . "493-499" . . . "Marketing vztah\u016F a jeho vyu\u017Eit\u00ED p\u0159i \u0159\u00EDzen\u00ED obce"@cs . . "27510" . . "Marketing vztah\u016F a jeho vyu\u017Eit\u00ED p\u0159i \u0159\u00EDzen\u00ED obce"@cs . "Z\u00E1pado\u010Desk\u00E1 univerzita v Plzni" . . . . . "[F997AAAAEAD7]" . "2005-09-15+02:00"^^ . . "relationship marketing; municiality; management"@en . "Marketing vztah\u016F a jeho vyu\u017Eit\u00ED p\u0159i \u0159\u00EDzen\u00ED obce" . "Relationship marketing and its utilisation in municipal marketing"@en . . . "P(GA402/05/0585)" . "Such\u00E1\u010Dek, Jan" . "Relationship marketing and its utilisation in municipal marketing"@en . . "Marketing vztah\u016F a jeho vyu\u017Eit\u00ED p\u0159i \u0159\u00EDzen\u00ED obce" . "6"^^ . "Plze\u0148" .