. . "27510" . "7"^^ . "[F68FB7E11DA5]" . . "Za\u010Dle\u0148ov\u00E1n\u00ED internetu do marketingov\u00FDch aktivit podniku pro oblast distribuce" . "Firma a konkuren\u010Dn\u00ED prost\u0159ed\u00ED 2004" . . . "RIV/61989100:27510/04:00010388" . . "marketing;internet distribution;B2B;B2C"@en . . "Za\u010Dle\u0148ov\u00E1n\u00ED internetu do marketingov\u00FDch aktivit podniku pro oblast distribuce"@cs . "In recent days we see the Internet becoming a communication medium ever more and more for corporate entities as well. The extent to which corporate entities are connected and using the internet has been approaching its maximum. In future we can expect shifts in structure of services consumed by companies already connected to the internet and in the way these companies percieve the internet as a medium. By using the internet in their distribution process companies turn internet into a complementary distribution channel with certain advantages to its users. These advantages reach from more efficient logistics over cheaper realization of business transactions to ability to react more promptly to changed market conditions."@en . . . "Trend za\u010Dle\u0148ov\u00E1n\u00ED internetu jako m\u00E9dia se v posledn\u00ED dob\u011B st\u00E1le v\u00EDce uplat\u0148uje i v podnikatelsk\u00E9 sf\u00E9\u0159e. Po\u010Det p\u0159ipojen\u00ED v podniku se dnes bl\u00ED\u017E\u00ED nasycen\u00ED. V dal\u0161\u00EDm obdob\u00ED je mo\u017En\u00E9 p\u0159edpokl\u00E1dat zm\u011Bnu struktury pou\u017E\u00EDvan\u00FDch slu\u017Eeb a posun v ch\u00E1p\u00E1n\u00ED internetu u ji\u017E p\u0159ipojen\u00FDch podnik\u016F a instituc\u00ED. Za\u010Dlen\u011Bn\u00EDm internetu do procesu distribuce podniku se st\u00E1v\u00E1 internet komplement\u00E1rn\u00EDm distribu\u010Dn\u00EDm kan\u00E1lem, p\u0159in\u00E1\u0161ej\u00EDc\u00ED spole\u010Dnostem ur\u010Dit\u00E9 v\u00FDhody. V\u00FDhodami m\u016F\u017Ee b\u00FDt - efektivn\u00ED z\u00E1sobov\u00E1n\u00ED, minimalizace n\u00E1klad\u016F na obchodn\u00ED transakce, mo\u017Enost pru\u017En\u00E9 reakce p\u0159i zm\u011Bn\u011B situace na trhu." . "1"^^ . "Internet Implementation into marketing activities of enterprise in the distribution"@en . . . "Mendelova zem\u011Bd\u011Blsk\u00E1 a lesnick\u00E1 univerzita v Brn\u011B" . . "Internet Implementation into marketing activities of enterprise in the distribution"@en . "RIV/61989100:27510/04:00010388!RIV/2005/MSM/275105/N" . . "1"^^ . "595399" . "Za\u010Dle\u0148ov\u00E1n\u00ED internetu do marketingov\u00FDch aktivit podniku pro oblast distribuce" . "Brno" . "Z(MSM 275100015)" . "Brno" . "80-7302-071-5" . "2004-03-10+01:00"^^ . . "Za\u010Dle\u0148ov\u00E1n\u00ED internetu do marketingov\u00FDch aktivit podniku pro oblast distribuce"@cs . . . "Trend za\u010Dle\u0148ov\u00E1n\u00ED internetu jako m\u00E9dia se v posledn\u00ED dob\u011B st\u00E1le v\u00EDce uplat\u0148uje i v podnikatelsk\u00E9 sf\u00E9\u0159e. Po\u010Det p\u0159ipojen\u00ED v podniku se dnes bl\u00ED\u017E\u00ED nasycen\u00ED. V dal\u0161\u00EDm obdob\u00ED je mo\u017En\u00E9 p\u0159edpokl\u00E1dat zm\u011Bnu struktury pou\u017E\u00EDvan\u00FDch slu\u017Eeb a posun v ch\u00E1p\u00E1n\u00ED internetu u ji\u017E p\u0159ipojen\u00FDch podnik\u016F a instituc\u00ED. Za\u010Dlen\u011Bn\u00EDm internetu do procesu distribuce podniku se st\u00E1v\u00E1 internet komplement\u00E1rn\u00EDm distribu\u010Dn\u00EDm kan\u00E1lem, p\u0159in\u00E1\u0161ej\u00EDc\u00ED spole\u010Dnostem ur\u010Dit\u00E9 v\u00FDhody. V\u00FDhodami m\u016F\u017Ee b\u00FDt - efektivn\u00ED z\u00E1sobov\u00E1n\u00ED, minimalizace n\u00E1klad\u016F na obchodn\u00ED transakce, mo\u017Enost pru\u017En\u00E9 reakce p\u0159i zm\u011Bn\u011B situace na trhu."@cs . "Steinov\u00E1, Martina" . "209-218" . .