. "[86F921FA4F06]" . "Strategie" . . "Z(MSM 275100015)" . . "\u010Cl\u00E1nek je zam\u011B\u0159en na problematiku tzv. \u00FA\u010Delov\u00FDch zna\u010Dek. Jedn\u00E1 se o grafick\u00E9 symboly, kter\u00E9 jsou uv\u00E1d\u011Bny na obalech zbo\u017E\u00ED s c\u00EDlem informovat spot\u0159ebitele o ur\u010Dit\u00FDch vlastnostech v\u00FDrobk\u016F \u010Di jejich obal\u016F. V \u010Dl\u00E1nku jsou prezentov\u00E1ny v\u00FDsledky marketingov\u00E9ho v\u00FDzkumu, jeho\u017E c\u00EDlem bylo zjistit zn\u00E1most a vn\u00EDm\u00E1n\u00ED vybran\u00FDch \u00FA\u010Delov\u00FDch zna\u010Dek u spot\u0159ebitel\u016F."@cs . . . "The unknown specific information signs"@en . "XII." . "\u010Cl\u00E1nek je zam\u011B\u0159en na problematiku tzv. \u00FA\u010Delov\u00FDch zna\u010Dek. Jedn\u00E1 se o grafick\u00E9 symboly, kter\u00E9 jsou uv\u00E1d\u011Bny na obalech zbo\u017E\u00ED s c\u00EDlem informovat spot\u0159ebitele o ur\u010Dit\u00FDch vlastnostech v\u00FDrobk\u016F \u010Di jejich obal\u016F. V \u010Dl\u00E1nku jsou prezentov\u00E1ny v\u00FDsledky marketingov\u00E9ho v\u00FDzkumu, jeho\u017E c\u00EDlem bylo zjistit zn\u00E1most a vn\u00EDm\u00E1n\u00ED vybran\u00FDch \u00FA\u010Delov\u00FDch zna\u010Dek u spot\u0159ebitel\u016F." . "22-23" . "The unknown specific information signs"@en . . . "CZ - \u010Cesk\u00E1 republika" . "27510" . . "Nezn\u00E1m\u00E9 \u00FA\u010Delov\u00E9 zna\u010Dky" . . "576251" . "2"^^ . "1210-3756" . "Nezn\u00E1m\u00E9 \u00FA\u010Delov\u00E9 zna\u010Dky"@cs . "The paper is oriented to the specific problem area of so-called specific information signs. The content is focused on an introduction of the development of a new part of product terminology. The research core problems are a specific signs, both as a theoretical value, and/or as its customer information value. The research objectives follow a customer perception of such signs, the signs common knowledge, and knowledge of the certain specific information signs, especially at the Czech market conditions."@en . "26" . "2"^^ . "RIV/61989100:27510/04:00009729!RIV/2005/MSM/275105/N" . . "Nezn\u00E1m\u00E9 \u00FA\u010Delov\u00E9 zna\u010Dky" . "RIV/61989100:27510/04:00009729" . "2"^^ . "Specific information signs;mark of quality;ecolabeling;marketing research"@en . . . . . . . "Vel\u010Dovsk\u00E1, \u0160\u00E1rka" . "Nezn\u00E1m\u00E9 \u00FA\u010Delov\u00E9 zna\u010Dky"@cs . . "Marhounov\u00E1, Milada" .