. "Media in the Context of Globalisation - Good Servants, but Bad Masters" . . "The process of globalisation has become the subject of everyday attention. There is a wide consensus that it increases risks and opportunities for both individuals and communities. The paper presents close (inter)connectedness of the issues of identity and globalisation. It is argued that the population yields to the intensity, quantity and complexity of social, economic, cultural and other factors and relations in daily reality since human senses were not constructed to perceive so great a number of stimuli from the environment. Global processes alter our perception of time and space. Subsequently, human identities and behaviour are affected in an unprecedented way. The main purpose of this paper is to clarify some aspects and continuities of the ways in which global forces constitute the individual identities. Globalisation in the physical sense means the acceleration of the circulation of products and people on a global scale. The same holds true for the circulation of images and symbols in the vir"@en . . "1" . . . "Media in the Context of Globalisation - Good Servants, but Bad Masters"@en . "M\u00E9dia v kontextu globalizace - dob\u0159\u00ED pomocn\u00EDci, ale \u0161patn\u00ED v\u016Fdcov\u00E9"@cs . "[337F603653B7]" . "RIV/61989100:27510/04:00009499!RIV/2005/MSM/275105/N" . . "4" . . "RIV/61989100:27510/04:00009499" . . . "Such\u00E1\u010Dek, Jan" . "1"^^ . "Media in the Context of Globalisation - Good Servants, but Bad Masters" . . "1"^^ . "572780" . . "The process of globalisation has become the subject of everyday attention. There is a wide consensus that it increases risks and opportunities for both individuals and communities. The paper presents close (inter)connectedness of the issues of identity and globalisation. It is argued that the population yields to the intensity, quantity and complexity of social, economic, cultural and other factors and relations in daily reality since human senses were not constructed to perceive so great a number of stimuli from the environment. Global processes alter our perception of time and space. Subsequently, human identities and behaviour are affected in an unprecedented way. The main purpose of this paper is to clarify some aspects and continuities of the ways in which global forces constitute the individual identities. Globalisation in the physical sense means the acceleration of the circulation of products and people on a global scale. The same holds true for the circulation of images and symbols in the vir" . . "Media in the Context of Globalisation - Good Servants, but Bad Masters"@en . . . . "13"^^ . . "www.kakanien.ac.at" . "Kakanien Revisited" . "27510" . . "M\u00E9dia v kontextu globalizace - dob\u0159\u00ED pomocn\u00EDci, ale \u0161patn\u00ED v\u016Fdcov\u00E9"@cs . "Z(MSM 275100015)" . "Globalizace se stala p\u0159edm\u011Btem ka\u017Edodenn\u00ED pozornosti. Existuje \u0161irok\u00FD konsensus, \u017Ee tento proces zvy\u0161uje riziko i p\u0159\u00EDle\u017Eitosti jak pro jednotlivce tak i cel\u00E1 spole\u010Denstv\u00ED. Sta\u0165 se zab\u00FDv\u00E1 vz\u00E1jemn\u00FDm vztahem identity a globalizace. Je uk\u00E1z\u00E1no, \u017Ee obyvatelstvo je ka\u017Edodenn\u011B vystaveno p\u0159\u00EDli\u0161 mnoha slo\u017Eit\u00FDm a intenzivn\u00EDm soci\u00E1ln\u00EDm, ekonomick\u00FDm, kulturn\u00EDm a jin\u00FDm faktor\u016Fm a vztah\u016Fm, co\u017E nen\u00ED v souladu s lidskou p\u0159irozenost\u00ED, proto\u017Ee lidsk\u00E9 smysly nemohou vn\u00EDmat a pojmout takov\u00E9to mno\u017Estv\u00ED stimul\u016F ze sv\u00E9ho okol\u00ED. Glob\u00E1ln\u00ED procesy m\u011Bn\u00ED na\u0161e vn\u00EDm\u00E1n\u00ED \u010Dasu a prostoru. Lidsk\u00E9 identity a chov\u00E1n\u00ED jsou takto ovlivn\u011Bny dosud bezprecedentn\u00EDm zp\u016Fsobem. Hlavn\u00EDm c\u00EDlem \u010Dl\u00E1nku je objasn\u011Bn\u00ED zp\u016Fsob\u016F, kter\u00FDmi glob\u00E1ln\u00ED s\u00EDly utv\u00E1\u0159ej\u00ED identitu jednotlivc\u016F. Z fyzick\u00E9ho hlediska p\u0159edstavuje globalizace urychlen\u00ED glob\u00E1ln\u00EDho ob\u011Bhu osob a produkt\u016F. To sam\u00E9 se t\u00FDk\u00E1 tak\u00E9 ob\u011Bhu image a symbol\u016F ve virtu\u00E1ln\u00EDm sv\u011Bt\u011B m\u00E9di\u00ED. Proto je podstatn\u00E1 \u010D\u00E1st \u010Dl\u00E1nku v\u011Bnov\u00E1na zprost\u0159edkovateli dopadu glob\u00E1ln\u00EDch sil na individu\u00E1ln\u00ED identity, kter\u00FDm jsou m"@cs . "AT - Rakousk\u00E1 republika" . "globalisation;identity;space;time;media"@en .