"Sp\u00E1\u010Dil, Vojt\u011Bch" . . . "[2B358ADF9F8C]" . . . "5"^^ . "2002-05-29+02:00"^^ . "V\u00FDznam m\u011B\u0159en\u00ED spokojenosti z\u00E1kazn\u00EDk\u016F pro zv\u00FD\u0161en\u00ED konkurenceschopnosti firmy"@cs . "27510" . "RIV/61989100:27510/02:00002234" . "V\u00FDznam m\u011B\u0159en\u00ED spokojenosti z\u00E1kazn\u00EDk\u016F pro zv\u00FD\u0161en\u00ED konkurenceschopnosti firmy"@cs . . "1"^^ . "RIV/61989100:27510/02:00002234!RIV/2003/MSM/275103/N" . "The Importance of Customer Satisfaction Measurement for Company Competitiveness"@en . "D\u016Fm Techniky Ostrava" . "0"^^ . "V\u00FDznam m\u011B\u0159en\u00ED spokojenosti z\u00E1kazn\u00EDk\u016F pro zv\u00FD\u0161en\u00ED konkurenceschopnosti firmy" . "1"^^ . "The Importance of Customer Satisfaction Measurement for Company Competitiveness"@en . "0"^^ . . "V\u00FDznam m\u011B\u0159en\u00ED spokojenosti z\u00E1kazn\u00EDk\u016F pro zv\u00FD\u0161en\u00ED konkurenceschopnosti firmy" . . "method of gap differences, key factors, importance"@en . "670482" . "P\u0159edlo\u017Een\u00FD p\u0159\u00EDsp\u011Bvek vymezuje obsah metody vn\u00EDman\u00FDch diferenc\u00ED pro m\u011B\u0159en\u00ED spokojenosti z\u00E1kazn\u00EDk\u016F. Na z\u00E1klad\u011B rozd\u00EDl\u016F v hodnocen\u00ED vn\u00EDman\u00E9 \u00FArovn\u011B u faktor\u016F, kter\u00E9 tvo\u0159\u00ED obsah v\u00FDrobku (slu\u017Eby), je mo\u017En\u00E9 ur\u010Dit diference ve spokojenosti s jednotliv\u00FDmi konkurenty. Metoda umo\u017E\u0148uje nal\u00E9zt kl\u00ED\u010Dov\u00E9 faktory na z\u00E1klad\u011B v\u00FDznamnosti, kter\u00E9 z\u00E1kazn\u00EDci jednotliv\u00FDm faktor\u016Fm p\u0159ikl\u00E1daj\u00ED. Aplikace metody je realizov\u00E1na prost\u0159ednictv\u00EDm dlouhodob\u00E9ho \u0161et\u0159en\u00ED na trhu podlahov\u00E9 krytiny" . . . . "Jakost 2002. 11.ro\u010Dn\u00EDk mezin\u00E1rodn\u00ED konference" . . . . "80-02-01494-4" . "Z(MSM 275100015)" . . . "Ostrava" . "Ostrava" . "C12-16" . . "The submitted contribution specifies the content of method of perceived gaps which is suitable for customer satisfaction measurement. Based on the differences in the assessment of perceived gaps there is possible to find the competitive differences. The method also enables to identify the key factors which are viewed by customers as the most important for total satisfaction. The application of method is done as the case study on the flooring market"@en .