. "321726" . . . . . "KIMKA-komunika\u010Dn\u00ED, informa\u010Dn\u00ED a marketingov\u00E9 kompetence absolvent\u016F vysok\u00FDch \u0161kol"@en . "Kapounov\u00E1, Jana" . "Plze\u0148" . "Plze\u0148" . "KIMKA-komunika\u010Dn\u00ED, informa\u010Dn\u00ED a marketingov\u00E9 kompetence absolvent\u016F vysok\u00FDch \u0161kol" . . . . "RIV/61988987:17450/09:A12011OJ!RIV12-GA0-17450___" . "978-80-7043-851-0" . . . . "[543E18F975C3]" . "RIV/61988987:17450/09:A12011OJ" . . "Medi\u00E1ln\u00ED pedagogika v teorii a praxi" . "17450" . . "Kapoun, Pavel" . . . . "KIMKA-komunika\u010Dn\u00ED, informa\u010Dn\u00ED a marketingov\u00E9 kompetence absolvent\u016F vysok\u00FDch \u0161kol"@en . "2"^^ . "The paper deals with the project KIMKA and its outputs. The project was aimed at graduates and their communication, information and marketing competencies. We worked on the assumption that graduates are experts in their profession, but their soft skills are lower, and they cannot fully assert themselves in their jobs. Three modules were implemented: effective, electronic and marketing communication." . "2"^^ . "media communication; marketing communication; lifelong learning; media education; media literacy; marketing competence"@en . "Fakulta Pedagogick\u00E1 Z\u010CU" . "6"^^ . "2009-06-17+02:00"^^ . "P(GA406/09/0242)" . . "KIMKA-komunika\u010Dn\u00ED, informa\u010Dn\u00ED a marketingov\u00E9 kompetence absolvent\u016F vysok\u00FDch \u0161kol" . "The paper deals with the project KIMKA and its outputs. The project was aimed at graduates and their communication, information and marketing competencies. We worked on the assumption that graduates are experts in their profession, but their soft skills are lower, and they cannot fully assert themselves in their jobs. Three modules were implemented: effective, electronic and marketing communication."@en . . . .