"Bohemian Switzerland; destination management; brand marketing"@en . . "DESTINA\u010CN\u00CD MANAGEMENT V \u010CESK\u00C9M \u0160V\u00DDCARSKU" . "Destination management in Czech Switzerland"@en . "17310" . "DESTINA\u010CN\u00CD MANAGEMENT V \u010CESK\u00C9M \u0160V\u00DDCARSKU"@cs . . . . "Geodny Liberec 2008 sborn\u00EDk p\u0159\u00EDsp\u011Bvk\u016F" . "309741" . . . . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 institucion\u00E1ln\u00EDmi aspekty rozvoje cestovn\u00EDho ruchu v regionu \u010Cesk\u00E9 \u0160v\u00FDcarsko. Je identifikov\u00E1n kl\u00ED\u010Dov\u00FD akt\u00E9r rozvoje regionu, o.p.s. \u010Cesk\u00E9 \u0160v\u00FDcarsko, jeho\u017E aktivity sm\u011B\u0159uj\u00ED k vytvo\u0159en\u00ED siln\u00E9 p\u0159eshrani\u010Dn\u00ED destinace \u010Ceskosask\u00E9 \u0160v\u00FDcarsko. Jsou pops\u00E1ny prioritn\u00ED oblasti, ve kter\u00FDch spole\u010Dnost vyv\u00EDj\u00ED aktivity vedouc\u00ED k napln\u011Bn\u00ED rozvojov\u00E9 vize, tj. k \u0161etrn\u00E9mu rozvoji regionu s d\u016Frazem na ochranu p\u0159\u00EDrodn\u00EDch a kulturn\u00EDch hodnot, a je zhodnocen - v \u010Desk\u00FDch podm\u00EDnk\u00E1ch inovativn\u00ED - proces tvorby spole\u010Dn\u00E9ho p\u0159eshrani\u010Dn\u00EDho brandu destinace." . . . "RIV/61988987:17310/09:A0900V2U!RIV09-MMR-17310___" . "2008-08-25+02:00"^^ . . "7"^^ . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 institucion\u00E1ln\u00EDmi aspekty rozvoje cestovn\u00EDho ruchu v regionu \u010Cesk\u00E9 \u0160v\u00FDcarsko. Je identifikov\u00E1n kl\u00ED\u010Dov\u00FD akt\u00E9r rozvoje regionu, o.p.s. \u010Cesk\u00E9 \u0160v\u00FDcarsko, jeho\u017E aktivity sm\u011B\u0159uj\u00ED k vytvo\u0159en\u00ED siln\u00E9 p\u0159eshrani\u010Dn\u00ED destinace \u010Ceskosask\u00E9 \u0160v\u00FDcarsko. Jsou pops\u00E1ny prioritn\u00ED oblasti, ve kter\u00FDch spole\u010Dnost vyv\u00EDj\u00ED aktivity vedouc\u00ED k napln\u011Bn\u00ED rozvojov\u00E9 vize, tj. k \u0161etrn\u00E9mu rozvoji regionu s d\u016Frazem na ochranu p\u0159\u00EDrodn\u00EDch a kulturn\u00EDch hodnot, a je zhodnocen - v \u010Desk\u00FDch podm\u00EDnk\u00E1ch inovativn\u00ED - proces tvorby spole\u010Dn\u00E9ho p\u0159eshrani\u010Dn\u00EDho brandu destinace."@cs . "Liberec" . "[014DD84A3DBA]" . "978-80-7372-443-6" . "Liberec" . . "P(WD-35-07-1), S" . . . "Boruta, Tom\u00E1\u0161" . "Destination management in Czech Switzerland"@en . . "RIV/61988987:17310/09:A0900V2U" . . . "Technick\u00E1 univerzita v Liberci" . "DESTINA\u010CN\u00CD MANAGEMENT V \u010CESK\u00C9M \u0160V\u00DDCARSKU"@cs . "1"^^ . "1"^^ . "DESTINA\u010CN\u00CD MANAGEMENT V \u010CESK\u00C9M \u0160V\u00DDCARSKU" . "The paper discusses the institutional aspects of tourism development in Czech Switzerland region. There was identified a key participant of the regional development - \u010Cesk\u00E9 \u0160v\u00FDcarsko, o.p.s. This corporation focuses on making strong cross- border tourism destination, Bohemian-Saxon Switzerland. There were identified some priorities. Within the frame of those priorities the corporation pursues the activities lead to fill the scheme of the development, which means the regardful region development with the emphasis on protection of natural and cultural gualities in the area. In defined priorities, there is also evaluated the process of the creation of common cross-border brand."@en . .