. . . "Studie vych\u00E1z\u00ED z Hoeyho term\u00EDnu textov\u00E1 kolonie a prezentuje jej nejen jako vhodn\u00FD a \u00FA\u010Dinn\u00FD kl\u00ED\u010D k popisu i interpretaci organiza\u010Dn\u00ED struktury \u010Dasopis\u016F pro \u017Eeny a pro mu\u017Ee, ale tak\u00E9 jako jejich dominantn\u00ED komunika\u010Dn\u00ED strategii. Anal\u00FDza rozkr\u00FDv\u00E1 dv\u011B protikladn\u00E9 a z\u00E1rove\u0148 komplement\u00E1rn\u00ED tendence: na jedn\u00E9 stran\u011B desintegraci informace, kter\u00E1 je \u010Dten\u00E1\u0159i textov\u00E9 kolonie diskontinuitn\u011B \u00B4d\u00E1vkov\u00E1na\u00B4, na druh\u00E9 stran\u011B integraci komponent\u016F textov\u00FDch koloni\u00ED pestrou s\u00EDt\u00ED kohezn\u00EDch n\u00E1vaznost\u00ED a r\u00E1mcem kognitivn\u00EDch sch\u00E9mat. Studie rovn\u011B\u017E upozor\u0148uje na form\u00E1ln\u00ED soun\u00E1le\u017Eitost s hypertextem."@cs . . . . "978-80-7368-592-8" . . "Ostrava" . . "RIV/61988987:17250/08:A0900UY8!RIV09-MSM-17250___" . . "FF OU v Ostrav\u011B" . "2008-03-10+01:00"^^ . . "RIV/61988987:17250/08:A0900UY8" . "Textov\u00E9 kolonie jako organiza\u010Dn\u00ED princip a komunika\u010Dn\u00ED strategie v \u010Dasopisech pro \u017Eeny a pro mu\u017Ee"@cs . . "Ostravsk\u00E1 univerzita v Ostrav\u011B" . "Autorsk\u00FD z\u00E1m\u011Br a jeho cesta k adres\u00E1tovi" . "P(GA405/07/0176), S" . . "text linguistics; text type; discourse colony; cohesion; coherence; women?s magazines; men?s magazines; hypertext"@en . "399762" . . . "The study draws upon Hoey?s term discourse colony and presents it as an effective key to the description and interpretation of the organisational structure of lifestyle magazines for men and women as well as of the principal communicative strategy deployed in these magazines. The analysis reveals two opposite but complementary tendencies: on the one hand a disintegration of information conveyed into colony-type texts, and on the other hand the integration of sets of items by means of a dense and varied network of cohesive ties and cognitive schemata. The paper also draws attention to the fact that colony texts may be seen as formally related to hypertext materials primarily found on the Internet."@en . "17250" . . "Studie vych\u00E1z\u00ED z Hoeyho term\u00EDnu textov\u00E1 kolonie a prezentuje jej nejen jako vhodn\u00FD a \u00FA\u010Dinn\u00FD kl\u00ED\u010D k popisu i interpretaci organiza\u010Dn\u00ED struktury \u010Dasopis\u016F pro \u017Eeny a pro mu\u017Ee, ale tak\u00E9 jako jejich dominantn\u00ED komunika\u010Dn\u00ED strategii. Anal\u00FDza rozkr\u00FDv\u00E1 dv\u011B protikladn\u00E9 a z\u00E1rove\u0148 komplement\u00E1rn\u00ED tendence: na jedn\u00E9 stran\u011B desintegraci informace, kter\u00E1 je \u010Dten\u00E1\u0159i textov\u00E9 kolonie diskontinuitn\u011B \u00B4d\u00E1vkov\u00E1na\u00B4, na druh\u00E9 stran\u011B integraci komponent\u016F textov\u00FDch koloni\u00ED pestrou s\u00EDt\u00ED kohezn\u00EDch n\u00E1vaznost\u00ED a r\u00E1mcem kognitivn\u00EDch sch\u00E9mat. Studie rovn\u011B\u017E upozor\u0148uje na form\u00E1ln\u00ED soun\u00E1le\u017Eitost s hypertextem." . "[28143E2569E1]" . "Textov\u00E9 kolonie jako organiza\u010Dn\u00ED princip a komunika\u010Dn\u00ED strategie v \u010Dasopisech pro \u017Eeny a pro mu\u017Ee" . "1"^^ . . "Text Colonies as an Organisational Principle and a Communication Strategy in Women\u00B4s and Men\u00B4s Magazines"@en . "Tom\u00E1\u0161kov\u00E1, Ren\u00E1ta" . "Textov\u00E9 kolonie jako organiza\u010Dn\u00ED princip a komunika\u010Dn\u00ED strategie v \u010Dasopisech pro \u017Eeny a pro mu\u017Ee" . . . . . "Text Colonies as an Organisational Principle and a Communication Strategy in Women\u00B4s and Men\u00B4s Magazines"@en . "Textov\u00E9 kolonie jako organiza\u010Dn\u00ED princip a komunika\u010Dn\u00ED strategie v \u010Dasopisech pro \u017Eeny a pro mu\u017Ee"@cs . "1"^^ . . "98"^^ . .