"Komunika\u010Dn\u00ED strategie v komer\u010Dn\u00ED publicistice"@cs . . "17250" . "Communication strategies in commercial media texts" . . . . . . . "1"^^ . "The paper describes several key communication strategies used in commercial media texts in English and Czech. The author first characterizes the genre, outlining the specific communicative situation from which these texts arise, and then discusses how communication strategies emerge from this situation and may be deployed in order to shape and manipulate relationships between the participants in the communication. The paper focuses primarily on three types or groups of strategies: strategies for the evaluation of the product, strategies for representing the status and role of the reader/potential consumer, and strategies for manipulating the relationship between the reader/potential consumer and the producer." . "1"^^ . "Komunika\u010Dn\u00ED strategie v komer\u010Dn\u00ED publicistice"@cs . "360469" . "Communication strategies in commercial media texts" . "P(GA405/07/0176)" . "Communication strategies in commercial media texts"@en . . "RIV/61988987:17250/08:A0900TUC!RIV09-GA0-17250___" . "Studie se zam\u011B\u0159uje na n\u011Bkter\u00E9 kl\u00ED\u010Dov\u00E9 komunika\u010Dn\u00ED strategie u\u017E\u00EDvan\u00E9 v anglicky a \u010Desky psan\u00FDch textech komer\u010Dn\u00ED publicistiky. Vych\u00E1z\u00ED z \u017E\u00E1nrov\u00E9 charakteristiky s vymezen\u00EDm specifick\u00E9 komunika\u010Dn\u00ED situace, v n\u00ED\u017E texty vznikaj\u00ED, ukazuje, jak dan\u00E1 situace podmi\u0148uje vznik ur\u010Dit\u00FDch komunika\u010Dn\u00EDch strategi\u00ED a jak mohou b\u00FDt d\u00E1le rozv\u00EDjeny a \u00FA\u010Dinn\u011B vyu\u017Eity k formov\u00E1n\u00ED vztah\u016F mezi \u00FA\u010Dastn\u00EDky komunikace a jejich manipulaci. Anal\u00FDza se soust\u0159ed\u00ED p\u0159edev\u0161\u00EDm na t\u0159i typy \u010Di skupiny strategi\u00ED: strategie pro hodnocen\u00ED produktu, strategie ztv\u00E1r\u0148uj\u00EDc\u00ED status a roli \u010Dten\u00E1\u0159e/potenci\u00E1ln\u00EDho spot\u0159ebitele a strategie manipuluj\u00EDc\u00ED vztah mezi \u010Dten\u00E1\u0159em/potenci\u00E1ln\u00EDm spot\u0159ebitelem a producentem."@cs . "Ostravsk\u00E1 univerzita v Ostrav\u011B. Filozofick\u00E1 fakulta" . "The paper describes several key communication strategies used in commercial media texts in English and Czech. The author first characterizes the genre, outlining the specific communicative situation from which these texts arise, and then discusses how communication strategies emerge from this situation and may be deployed in order to shape and manipulate relationships between the participants in the communication. The paper focuses primarily on three types or groups of strategies: strategies for the evaluation of the product, strategies for representing the status and role of the reader/potential consumer, and strategies for manipulating the relationship between the reader/potential consumer and the producer."@en . . "Hopkinson, Christopher" . . . . . . . "[F9CCE7BCB903]" . "Ostrava" . . "Ostrava" . "13"^^ . "2008-03-10+01:00"^^ . "978-80-7368-592-8" . "commercial discourse; communication strategies; covert strategies; product evaluation; substitute paradigms; reader representation; writer representation; writer-reader relationship; synthetic personalization"@en . "Communication strategies in commercial media texts"@en . . "Autorsk\u00FD z\u00E1m\u011Br a jeho cesta k adres\u00E1tovi" . . . . "RIV/61988987:17250/08:A0900TUC" . . .