"La Valletta" . "RIV/61384399:31160/14:00045468!RIV15-MSM-31160___" . "The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market"@en . "The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market" . "Praha" . "http://www.iises.net/proceedings/14th-international-academic-conference-malta/table-of-content?cid=9&iid=25&rid=2940" . . . . . "Main topics of the document: brand; brand management; brand value; brand equity; brand attitude; methods for brand valuation; international valuation standards" . . "26962" . "Proceedings of the 14th International Academic Conference" . . . . "Main topics of the document: brand; brand management; brand value; brand equity; brand attitude; methods for brand valuation; international valuation standards"@en . . "2"^^ . . . "2"^^ . "The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market"@en . . . . . "31160" . "S" . "2014-10-28+01:00"^^ . "International Institute of Social and Economic Sciences (IISES)" . "[506DD4D65F98]" . . . . "9"^^ . "978-80-87927-06-9" . . . "The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market" . "RIV/61384399:31160/14:00045468" . "brand; brand management; brand value; brand equity; brand attitude; methods for brand valuation; international valuation standards"@en . "Svoboda, Petr" . "Harantov\u00E1, Monika" .