"1"^^ . "Copywriting"@cs . "Copywriting" . "1"^^ . . "Copywriting"@en . "Copywriting"@cs . . "Hlavn\u00ED t\u00E9mata dokumentu: reklamni texty; psan\u00E9 texty; text mining"@cs . . "Computer Press" . . "31160" . "Copywriting" . "Hlavn\u00ED t\u00E9mata dokumentu: reklamni texty; psan\u00E9 texty; text mining" . . "Copywriting"@en . "256"^^ . "Brno" . "Hor\u0148\u00E1kov\u00E1, Michaela" . "[5ABE5A4ED977]" . "Copywriting" . "191999" . "RIV/61384399:31160/11:00037605!RIV12-MSM-31160___" . . . "Basic themes of document: advertising texts; writing texts; text mining"@en . "256"^^ . . "RIV/61384399:31160/11:00037605" . . "advertising texts; writing texts; text mining"@en . . . "S" . "978-80-251-3269-2" . . . . .