"Hlavn\u00ED t\u00E9mata dokumentu: Marketingov\u00FD management; \u0159\u00EDzen\u00ED zna\u010Dek; soci\u00E1ln\u011B odpov\u011Bdn\u00FD marketing; holistick\u00FD marketing" . "2"^^ . "Fourty Years after Publishing the Book Marketing Management"@en . "Heskov\u00E1, Marie" . "CZ - \u010Cesk\u00E1 republika" . "\u010Cty\u0159icet let od vyd\u00E1n\u00ED knihy Marketing Management"@cs . "RIV/61384399:31160/07:00027034" . "1" . "1"^^ . . . "1336-796X" . "Marketing Management; Brand Management; Scial Responsibility Marketing; Holistic Marketing"@en . . "\u010Cty\u0159icet let od vyd\u00E1n\u00ED knihy Marketing Management" . "Marketing Inspirations" . "N, S" . . "Hlavn\u00ED t\u00E9mata dokumentu: Marketingov\u00FD management; \u0159\u00EDzen\u00ED zna\u010Dek; soci\u00E1ln\u011B odpov\u011Bdn\u00FD marketing; holistick\u00FD marketing"@cs . "\u010Cty\u0159icet let od vyd\u00E1n\u00ED knihy Marketing Management"@cs . "[5C3034BB246B]" . "415421" . "RIV/61384399:31160/07:00027034!RIV08-MSM-31160___" . . . . "Slab\u00E1, M." . "\u010Cty\u0159icet let od vyd\u00E1n\u00ED knihy Marketing Management" . . "Fourty Years after Publishing the Book Marketing Management"@en . . . . . "18;20" . "31160" . . "Basic themes of document: Marketing Management; Brand Management; Scial Responsibility Marketing; Holistic Marketing"@en . "3"^^ . . . .