. "\u0158ezn\u00ED\u010Dek, V\u00E1clav" . "31140" . "S" . "4"^^ . "RIV/61384399:31140/13:00041875" . "Prague" . "Linz" . . "IDIMT-2013 Information Technology Human Values, Innovation and Economy" . "Smutn\u00FD, Zden\u011Bk" . . . "Trauner Verlag" . . . "[ECBECB158D29]" . . "978-3-99033-083-8" . . "Pavl\u00ED\u010Dek, Anton\u00EDn" . "3"^^ . "2013-09-11+02:00"^^ . . "Measuring the Effects of Using Social Media in the Marketing Communications of the Company:Presentation of Research Results"@en . . . . "Twitter; microblogging; marketing communication; social media; company presentation; measuring of impact"@en . "3"^^ . . . "RIV/61384399:31140/13:00041875!RIV14-MSM-31140___" . . "Main topics of the document: Twitter; microblogging; marketing communication; social media; company presentation; measuring of impact"@en . "Measuring the Effects of Using Social Media in the Marketing Communications of the Company:Presentation of Research Results"@en . "Measuring the Effects of Using Social Media in the Marketing Communications of the Company:Presentation of Research Results" . "000333272200020" . . . "http://www.scopus.com/inward/record.url?eid=2-s2.0-84896840321&partnerID=40&md5=b66d361deab6e75196bc8b57d3070c58" . . "86924" . "Main topics of the document: Twitter; microblogging; marketing communication; social media; company presentation; measuring of impact" . "Measuring the Effects of Using Social Media in the Marketing Communications of the Company:Presentation of Research Results" . . . .