"978-80-225-2338-7" . . "marketing communications; social psychological research; persuasion"@en . "2007-06-08+02:00"^^ . . "5"^^ . "\u010Cesko a Slovensko v medzin\u00E1rodnom obchode a podnikan\u00ED 2007" . . "Marketingov\u00E1 komunikace vyu\u017E\u00EDvaj\u00EDc\u00ED strach"@cs . "432153" . . . . "Ekonomick\u00E1 univerzita" . . . . "31120" . "[65C0190B261B]" . "Hlavn\u00ED t\u00E9mata dokumentu: marketingov\u00E1 komunikace; soci\u00E1ln\u011Bpsychologick\u00FD v\u00FDzkum; p\u0159esv\u011Bd\u010Dov\u00E1n\u00ED" . "RIV/61384399:31120/07:00026061!RIV08-GA0-31120___" . "Marketing Communication Based on Fear"@en . "1"^^ . "1"^^ . "Karl\u00ED\u010Dek, Miroslav" . "RIV/61384399:31120/07:00026061" . "Bratislava" . "Marketingov\u00E1 komunikace vyu\u017E\u00EDvaj\u00EDc\u00ED strach"@cs . . . "Basic themes of document: marketing communications; social psychological research; persuasion"@en . "Bratislava" . "Marketingov\u00E1 komunikace vyu\u017E\u00EDvaj\u00EDc\u00ED strach" . "Marketing Communication Based on Fear"@en . . . "P(GA402/05/2643)" . "Marketingov\u00E1 komunikace vyu\u017E\u00EDvaj\u00EDc\u00ED strach" . "130;134" . . . . "Hlavn\u00ED t\u00E9mata dokumentu: marketingov\u00E1 komunikace; soci\u00E1ln\u011Bpsychologick\u00FD v\u00FDzkum; p\u0159esv\u011Bd\u010Dov\u00E1n\u00ED"@cs .