. "RIV/61384399:31120/06:00023414!RIV07-GA0-31120___" . "Hlavn\u00ED t\u00E9mata dokumentu: p\u0159esv\u011Bd\u010Div\u00E9 sd\u011Blen\u00ED (centr\u00E1ln\u00ED a perifern\u00ED zp\u016Fsob zpracov\u00E1n\u00ED, teorie, kognitivn\u00ED reakce, atraktivn\u00ED komunik\u00E1tor, kredibiln\u00ED komunik\u00E1tor); p\u0159esv\u011Bd\u010Div\u00FD zdroj komunikace" . "Communication Strategies Planning: Persuasive Message and Source"@en . "persuasive message; persuasive source of communication"@en . "[44D95AA296B6]" . "Praha" . "Praha" . "RIV/61384399:31120/06:00023414" . . . "Vysok\u00E1 \u0161kola ekonomick\u00E1 v Praze. Nakladatelstv\u00ED Oeconomica" . "2006-06-02+02:00"^^ . "Karl\u00ED\u010Dek, Miroslav" . . "Konkurenceschopnost \u010Desk\u00FDch a slovensk\u00FDch podnik\u016F v podm\u00EDnk\u00E1ch roz\u0161\u00ED\u0159en\u00E9 EU" . "99;108" . . "1"^^ . . "Basic themes of document: persuasive message; persuasive source of communication"@en . "1"^^ . "Hlavn\u00ED t\u00E9mata dokumentu: p\u0159esv\u011Bd\u010Div\u00E9 sd\u011Blen\u00ED (centr\u00E1ln\u00ED a perifern\u00ED zp\u016Fsob zpracov\u00E1n\u00ED, teorie, kognitivn\u00ED reakce, atraktivn\u00ED komunik\u00E1tor, kredibiln\u00ED komunik\u00E1tor); p\u0159esv\u011Bd\u010Div\u00FD zdroj komunikace"@cs . "80-245-1056-1" . "Pl\u00E1nov\u00E1n\u00ED strategi\u00ED komunikace: p\u0159esv\u011Bd\u010Div\u00E9 sd\u011Blen\u00ED a p\u0159esv\u011Bd\u010Div\u00FD zdroj komunikace" . . . "P(GA402/05/2643)" . "31120" . "Pl\u00E1nov\u00E1n\u00ED strategi\u00ED komunikace: p\u0159esv\u011Bd\u010Div\u00E9 sd\u011Blen\u00ED a p\u0159esv\u011Bd\u010Div\u00FD zdroj komunikace" . . . . "Communication Strategies Planning: Persuasive Message and Source"@en . "492226" . . . "Pl\u00E1nov\u00E1n\u00ED strategi\u00ED komunikace: p\u0159esv\u011Bd\u010Div\u00E9 sd\u011Blen\u00ED a p\u0159esv\u011Bd\u010Div\u00FD zdroj komunikace"@cs . . "Pl\u00E1nov\u00E1n\u00ED strategi\u00ED komunikace: p\u0159esv\u011Bd\u010Div\u00E9 sd\u011Blen\u00ED a p\u0159esv\u011Bd\u010Div\u00FD zdroj komunikace"@cs . . "10"^^ .