"Identifikace trend\u016F v obchod\u011B prost\u0159ednictv\u00EDm foresightu" . . . "Ko\u0161ice" . "Kov\u00E1\u0159\u00EDkov\u00E1, Ludmila" . . "RIV/60461373:22340/13:43895724" . . "Foresight p\u0159edstavuje hodnotn\u00FD n\u00E1stroj pro v\u010Dasnou identifikaci nov\u011B vznikaj\u00EDc\u00EDch trend\u016F prost\u0159ednictv\u00EDm vyhled\u00E1v\u00E1n\u00ED a anal\u00FDzy m\u011Bkk\u00FDchsign\u00E1l\u016F. Obecn\u00FD metodick\u00FD r\u00E1mce je v sou\u010Dasn\u00E9 v\u011Bdeck\u00E9 literatu\u0159e velmi dob\u0159e dokumentov\u00E1n, ale p\u0159\u00EDstup k anal\u00FDze m\u011Bkk\u00FDch sign\u00E1l\u016F a odovzen\u00ED trend\u016F nen\u00ED diskutov\u00E1n v dostate\u010Dn\u00E9 m\u00ED\u0159e. Sta't navrhuje 5-stup\u0148ov\u00FD postup anal\u00FDzy m\u011Bkk\u00FDch sign\u00E1l\u016F ve foresight f\u00E1zi, kter\u00FD je ilustrov\u00E1n a ov\u011B\u0159en na konkr\u00E9tn\u00EDm p\u0159\u00EDklad\u011B trendu e-obchodu s potravinami." . . . "Grosov\u00E1, Stanislava" . "corporate strategy; weak signals; emerging business trends; Foresight"@en . . "Identification of business trends by foresight"@en . . . . . . "22340" . "978-80-225-3730-8" . "Foresight represents a valuable tool enabling identification of emerging business trends by spotting and analysing of weak signals. Foresight methodological framework is very well documented in current scholar literature. But specific procedures how to approach analysis of weak signals and derive trends are not discussed in sufficient detail. The present manuscript proposes a five step procedure of analysis of weak signals in a foresight generation phase. The procedure is illustrated by the example of identifying e-grocery trend"@en . "Identifikace trend\u016F v obchod\u011B prost\u0159ednictv\u00EDm foresightu" . . "V" . . "2"^^ . . "2"^^ . . "Foresight p\u0159edstavuje hodnotn\u00FD n\u00E1stroj pro v\u010Dasnou identifikaci nov\u011B vznikaj\u00EDc\u00EDch trend\u016F prost\u0159ednictv\u00EDm vyhled\u00E1v\u00E1n\u00ED a anal\u00FDzy m\u011Bkk\u00FDchsign\u00E1l\u016F. Obecn\u00FD metodick\u00FD r\u00E1mce je v sou\u010Dasn\u00E9 v\u011Bdeck\u00E9 literatu\u0159e velmi dob\u0159e dokumentov\u00E1n, ale p\u0159\u00EDstup k anal\u00FDze m\u011Bkk\u00FDch sign\u00E1l\u016F a odovzen\u00ED trend\u016F nen\u00ED diskutov\u00E1n v dostate\u010Dn\u00E9 m\u00ED\u0159e. Sta't navrhuje 5-stup\u0148ov\u00FD postup anal\u00FDzy m\u011Bkk\u00FDch sign\u00E1l\u016F ve foresight f\u00E1zi, kter\u00FD je ilustrov\u00E1n a ov\u011B\u0159en na konkr\u00E9tn\u00EDm p\u0159\u00EDklad\u011B trendu e-obchodu s potravinami."@cs . "Ekonomick\u00E1 univerzita v Bratislave. Podnikovohospod\u00E1rska fakulta v Ko\u0161iciach" . . "Identification of business trends by foresight"@en . "10"^^ . . "Marketing mana\u017Ement, obchod a soci\u00E1lne aspekty podnikania" . "Identifikace trend\u016F v obchod\u011B prost\u0159ednictv\u00EDm foresightu"@cs . "Bratislava" . "[86744775FDBA]" . "RIV/60461373:22340/13:43895724!RIV14-MSM-22340___" . "Identifikace trend\u016F v obchod\u011B prost\u0159ednictv\u00EDm foresightu"@cs . "78757" . "2013-10-24+02:00"^^ .