"Kutnohorsk\u00E1, Olga" . "978-80-904645-7-5" . "Modern\u00ED marketingov\u00E1 segmentace \u010Desk\u00E9ho trhu s biopotravinami"@cs . . . "165"^^ . "V" . . "Modern\u00ED marketingov\u00E1 segmentace \u010Desk\u00E9ho trhu s biopotravinami" . "1"^^ . . "[2724ACF697B7]" . . . "22340" . "1"^^ . "Modern\u00ED marketingov\u00E1 segmentace \u010Desk\u00E9ho trhu s biopotravinami" . . "Praha" . . "Modern marketing segmentation of Czech organic food marke"@en . "Modern marketing segmentation of Czech organic food marke"@en . "Nakladatelstv\u00ED ADART" . "RIV/60461373:22340/13:43895543!RIV14-MSM-22340___" . "Vyu\u017Eit\u00ED marketingov\u00E9ho v\u00FDzkumu pro pot\u0159eby segmentace trhu p\u0159edstavuje efektivn\u00ED n\u00E1stroj modern\u00EDho \u0159\u00EDzen\u00ED podniku. Text ilustruje mo\u017Enosti vyu\u017Eit\u00ED tohoto n\u00E1stroje na konkr\u00E9tn\u00EDm p\u0159\u00EDkladu \u010Desk\u00E9ho trhu s biopotravinami." . . . "V\u00FDzvy marketingu v sou\u010Dasn\u00E9 krizi" . "Modern\u00ED marketingov\u00E1 segmentace \u010Desk\u00E9ho trhu s biopotravinami"@cs . "RIV/60461373:22340/13:43895543" . "Using of marketing research for market segmentation is an effective tool of modern business management. Text illustrates the possibilities of using this tool on a specific example of the Czech organic food market."@en . . . "segmentation; quantitative research; marketing mix; marketing"@en . "20"^^ . "89111" . . . . "Vyu\u017Eit\u00ED marketingov\u00E9ho v\u00FDzkumu pro pot\u0159eby segmentace trhu p\u0159edstavuje efektivn\u00ED n\u00E1stroj modern\u00EDho \u0159\u00EDzen\u00ED podniku. Text ilustruje mo\u017Enosti vyu\u017Eit\u00ED tohoto n\u00E1stroje na konkr\u00E9tn\u00EDm p\u0159\u00EDkladu \u010Desk\u00E9ho trhu s biopotravinami."@cs . .