"7"^^ . "CZ - \u010Cesk\u00E1 republika" . . . . . . . "logistic; marketing; package; corrugated cardboard; B2B market segmentation"@en . "Integrace marketingov\u00FDch a logistick\u00FDch kriteri\u00ED p\u0159i segmentaci B2B trhu"@cs . "1802-8934" . "3" . "This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical strategy. An empirical study on the market of secondary cardboard packaging represents the research approach carried out by personal and electronic questioning in order to determine customers' expectations; demands; preferences and characteristics; results in the processing by the factor and cluster analysis; discovered and designed segments with usage of marketing and logistics factors and their profiles. The research focused on existing and potential customers was primarily motivated by finding ways to discover new opportunities in value creation for specific segments on stagnant market. The important part of the study is the confirmation or refusing of hypotheses concerning the behavior of created B2B segments."@en . "RIV/60461373:22340/11:43891939!RIV12-MSM-22340___" . "[E697545FEAE8]" . "C\u00EDsa\u0159ov\u00E1, Magda" . . . "3"^^ . . "Gros, Ivan" . . . . . "3"^^ . "Sta\u0165 je zam\u011B\u0159ena na segmentaci B2B trhu jako v\u00FDznamn\u00E9ho n\u00E1stroje pro formulaci spole\u010Dn\u00E9 marketingov\u00E9 a logistick\u00E9 strategie firmy. Empirick\u00E1 \u010D\u00E1st stati postaven\u00E1 na osobn\u00EDm a elektronick\u00E9m dotazov\u00E1n\u00ED u\u017Eivatel\u016F p\u0159epravn\u00EDch a manipula\u010Dn\u00EDch obal\u016F z vlnit\u00E9 lepenky m\u011Bla za c\u00EDl zjistit o\u010Dek\u00E1v\u00E1n\u00ED z\u00E1kazn\u00EDk\u016F; jejich popt\u00E1vku; preference a charakteristiky v\u00FDrobk\u016F vy\u00FAstila v aplikaci shlukov\u00E9 anal\u00FDzy; jej\u00EDm\u017E v\u00FDsledkem bylo navr\u017Een\u00ED a charakteristika segment\u016F vytvo\u0159en\u00FDch podle marketingov\u00FDch a logistick\u00FDch kriteri\u00ED. V\u00FDzkum byl orientov\u00E1n nejen na sou\u010Dasn\u00E9; ale i o\u010Dek\u00E1van\u00E9 z\u00E1kazn\u00EDky na stagnuj\u00EDc\u00EDm trhu. V\u00FDznamnou \u010D\u00E1st\u00ED v\u00FDzkumu bylo i testov\u00E1n\u00ED \u0159ady hypot\u00E9z o chov\u00E1n\u00ED z\u00E1kazn\u00EDk\u016F na tomto specifick\u00E9m trhu" . . "Grosov\u00E1, Stanislava" . "RIV/60461373:22340/11:43891939" . "Ekonomika a management" . "Z(MSM6046137306)" . "Sta\u0165 je zam\u011B\u0159ena na segmentaci B2B trhu jako v\u00FDznamn\u00E9ho n\u00E1stroje pro formulaci spole\u010Dn\u00E9 marketingov\u00E9 a logistick\u00E9 strategie firmy. Empirick\u00E1 \u010D\u00E1st stati postaven\u00E1 na osobn\u00EDm a elektronick\u00E9m dotazov\u00E1n\u00ED u\u017Eivatel\u016F p\u0159epravn\u00EDch a manipula\u010Dn\u00EDch obal\u016F z vlnit\u00E9 lepenky m\u011Bla za c\u00EDl zjistit o\u010Dek\u00E1v\u00E1n\u00ED z\u00E1kazn\u00EDk\u016F; jejich popt\u00E1vku; preference a charakteristiky v\u00FDrobk\u016F vy\u00FAstila v aplikaci shlukov\u00E9 anal\u00FDzy; jej\u00EDm\u017E v\u00FDsledkem bylo navr\u017Een\u00ED a charakteristika segment\u016F vytvo\u0159en\u00FDch podle marketingov\u00FDch a logistick\u00FDch kriteri\u00ED. V\u00FDzkum byl orientov\u00E1n nejen na sou\u010Dasn\u00E9; ale i o\u010Dek\u00E1van\u00E9 z\u00E1kazn\u00EDky na stagnuj\u00EDc\u00EDm trhu. V\u00FDznamnou \u010D\u00E1st\u00ED v\u00FDzkumu bylo i testov\u00E1n\u00ED \u0159ady hypot\u00E9z o chov\u00E1n\u00ED z\u00E1kazn\u00EDk\u016F na tomto specifick\u00E9m trhu"@cs . "Integrace marketingov\u00FDch a logistick\u00FDch kriteri\u00ED p\u0159i segmentaci B2B trhu"@cs . "Integrace marketingov\u00FDch a logistick\u00FDch kriteri\u00ED p\u0159i segmentaci B2B trhu" . . . "205116" . "Integrace marketingov\u00FDch a logistick\u00FDch kriteri\u00ED p\u0159i segmentaci B2B trhu" . "Marketing and Logistics Criterions Integration in B2B Market Segmentation"@en . . . "3" . "22340" . "Marketing and Logistics Criterions Integration in B2B Market Segmentation"@en . . .