"1"^^ . "Z(MSM6046137305)" . . "Ethics code; promotion; corporate social responsibility; brewery"@en . "22340" . "Ethics code plays an important role in companies, professional and trade unions. It is very helpful instrument for operating and decision making process. In this paper is presented another possibility how to use an ethics code. Ethics code could be use also in a way of consideration or review of controversially promotion. In sector of alcoholic beverages is very necessary due to character of its product to set up an ethics code and respect the principles of responsible marketing especially responsible promotion. The principles of responsible promotion should be reflected in ethics code which has to be obligatory for all producers in sector."@en . "[EDD2CB30E5A9]" . "RIV/60461373:22340/10:00023538!RIV11-MSM-22340___" . "Vyu\u017Eit\u00ED etick\u00E9ho kodexu p\u0159i posuzov\u00E1n\u00ED sporn\u00FDch reklamn\u00EDch aktivit pivovar\u016F" . "Zl\u00EDn" . "Zl\u00EDn" . "1"^^ . "297593" . "Vyu\u017Eit\u00ED etick\u00E9ho kodexu p\u0159i posuzov\u00E1n\u00ED sporn\u00FDch reklamn\u00EDch aktivit pivovar\u016F" . . . "2010-01-01+01:00"^^ . . . . . "Vyu\u017Eit\u00ED etick\u00E9ho kodexu p\u0159i posuzov\u00E1n\u00ED sporn\u00FDch reklamn\u00EDch aktivit pivovar\u016F"@cs . "Mezin\u00E1rodn\u00ED Ba\u0165ova konference" . "978-80-7318-922-8" . . . "Etick\u00E9 kodexy maj\u00ED v podnic\u00EDch, profesn\u00EDch a oborov\u00FDch organizac\u00EDch sv\u00E9 nezastupiteln\u00E9 m\u00EDsto. Jedn\u00E1 se o velice u\u017Eite\u010Dn\u00FD n\u00E1stroj \u0159\u00EDzen\u00ED a rozhodov\u00E1n\u00ED. V p\u0159\u00EDsp\u011Bvku bude rezentov\u00E1no dal\u0161\u00ED mo\u017En\u00E9 vyu\u017Eit\u00ED etick\u00E9ho kodexu a to p\u0159i posuzov\u00E1n\u00ED sporn\u00FDch reklamn\u00EDch aktivit. Odv\u011Btv\u00ED alkoholick\u00FDch n\u00E1poj\u016F charakterem sv\u00E9ho produktu p\u0159\u00EDmo vyb\u00EDz\u00ED k existenci etick\u00E9ho kodexu a zodpov\u011Bdn\u00E9mu marketingu, resp. zodpov\u011Bdn\u00E9 propagaci. Z\u00E1sady zodpov\u011Bdn\u00E9 propagace pak mohou b\u00FDt reflektov\u00E1ny v etick\u00E9m kodexu, kter\u00FD by m\u011Bl b\u00FDt z\u00E1vazn\u00FD pro v\u0161echny v\u00FDrobce v odv\u011Btv\u00ED." . "Vyu\u017Eit\u00ED etick\u00E9ho kodexu p\u0159i posuzov\u00E1n\u00ED sporn\u00FDch reklamn\u00EDch aktivit pivovar\u016F"@cs . . "Using the Code of ethics for considering controversial advertising activities of brewers"@en . "Etick\u00E9 kodexy maj\u00ED v podnic\u00EDch, profesn\u00EDch a oborov\u00FDch organizac\u00EDch sv\u00E9 nezastupiteln\u00E9 m\u00EDsto. Jedn\u00E1 se o velice u\u017Eite\u010Dn\u00FD n\u00E1stroj \u0159\u00EDzen\u00ED a rozhodov\u00E1n\u00ED. V p\u0159\u00EDsp\u011Bvku bude rezentov\u00E1no dal\u0161\u00ED mo\u017En\u00E9 vyu\u017Eit\u00ED etick\u00E9ho kodexu a to p\u0159i posuzov\u00E1n\u00ED sporn\u00FDch reklamn\u00EDch aktivit. Odv\u011Btv\u00ED alkoholick\u00FDch n\u00E1poj\u016F charakterem sv\u00E9ho produktu p\u0159\u00EDmo vyb\u00EDz\u00ED k existenci etick\u00E9ho kodexu a zodpov\u011Bdn\u00E9mu marketingu, resp. zodpov\u011Bdn\u00E9 propagaci. Z\u00E1sady zodpov\u011Bdn\u00E9 propagace pak mohou b\u00FDt reflektov\u00E1ny v etick\u00E9m kodexu, kter\u00FD by m\u011Bl b\u00FDt z\u00E1vazn\u00FD pro v\u0161echny v\u00FDrobce v odv\u011Btv\u00ED."@cs . . . . "8"^^ . "Using the Code of ethics for considering controversial advertising activities of brewers"@en . . . . "Dost\u00E1lov\u00E1, Jana" . "RIV/60461373:22340/10:00023538" . . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" .