"\u0158\u00EDzen\u00ED vztah\u016F v\u00A0kontextu supply chain za \u00FA\u010Delem z\u00EDsk\u00E1n\u00ED konkuren\u010Dn\u00ED v\u00FDhody je st\u00E1l\u00FDm p\u0159edm\u011Btem z\u00E1jmu nejenom v\u011Bdc\u016F, ale i vedouc\u00EDch pracovn\u00EDk\u016F v\u00A0mnoha oblastech pr\u016Fmyslu. Je z\u0159ejm\u00E9, \u017Ee p\u0159ehodnocen\u00ED zp\u016Fsobu sout\u011B\u017Een\u00ED firem na trhu se v\u00A0sou\u010Dasnosti st\u00E1v\u00E1 t\u00E9matem \u010D\u00EDslo 1. V dne\u0161n\u00ED dob\u011B je nepravd\u011Bpodobn\u00E9 dos\u00E1hnout \u00FAsp\u011Bchu ?pouh\u00FDm? spojov\u00E1n\u00EDm pot\u0159eb trhu s\u00A0mo\u017Enostmi organizace, a to z\u00A0d\u016Fvodu snadn\u00E9ho kop\u00EDrov\u00E1n\u00ED technologi\u00ED a\u00A0napodobov\u00E1n\u00ED hodnoty zna\u010Dek. Je nutn\u00E9 spr\u00E1vn\u011B \u0159\u00EDdit a zapojovat v\u0161echny z\u00E1kladn\u00ED procesy do\u00A0uspokojov\u00E1n\u00ED pot\u0159eb z\u00E1kazn\u00EDk\u016F, tedy integrovat procesy mezi\u00A0nakupuj\u00EDc\u00EDm a prod\u00E1vaj\u00EDc\u00EDm. Jeliko\u017E v\u00A0dostupn\u00E9 literatu\u0159e nen\u00ED p\u0159\u00EDli\u0161 praktick\u00FDch informac\u00ED o implementaci supply chain managementu v\u00A0\u010CR a o tom, jak tyto vztahy \u0159\u00EDdit v\u00A0b\u011B\u017En\u00E9 praxi, vzala jsem si v\u00A0tomto \u010Dl\u00E1nku za c\u00EDl zmapovat a\u00A0shrnout dosavadn\u00ED poznatky o t\u00E9to strategii \u0159\u00EDzen\u00ED z\u00EDskan\u00E9 v zahrani\u010D\u00ED." . "Relationship between Logistics and Marketing in the Context of Supply Chain"@en . . "Supply Chain; Integration of Processes; Satisfying of Customers"@en . "2"^^ . "2009-09-10+02:00"^^ . "Bratislava" . "Vztah logistiky a\u00A0marketingu v\u00A0kontextu Supply Chain" . "1"^^ . "\u0158\u00EDzen\u00ED vztah\u016F v\u00A0kontextu supply chain za \u00FA\u010Delem z\u00EDsk\u00E1n\u00ED konkuren\u010Dn\u00ED v\u00FDhody je st\u00E1l\u00FDm p\u0159edm\u011Btem z\u00E1jmu nejenom v\u011Bdc\u016F, ale i vedouc\u00EDch pracovn\u00EDk\u016F v\u00A0mnoha oblastech pr\u016Fmyslu. Je z\u0159ejm\u00E9, \u017Ee p\u0159ehodnocen\u00ED zp\u016Fsobu sout\u011B\u017Een\u00ED firem na trhu se v\u00A0sou\u010Dasnosti st\u00E1v\u00E1 t\u00E9matem \u010D\u00EDslo 1. V dne\u0161n\u00ED dob\u011B je nepravd\u011Bpodobn\u00E9 dos\u00E1hnout \u00FAsp\u011Bchu ?pouh\u00FDm? spojov\u00E1n\u00EDm pot\u0159eb trhu s\u00A0mo\u017Enostmi organizace, a to z\u00A0d\u016Fvodu snadn\u00E9ho kop\u00EDrov\u00E1n\u00ED technologi\u00ED a\u00A0napodobov\u00E1n\u00ED hodnoty zna\u010Dek. Je nutn\u00E9 spr\u00E1vn\u011B \u0159\u00EDdit a zapojovat v\u0161echny z\u00E1kladn\u00ED procesy do\u00A0uspokojov\u00E1n\u00ED pot\u0159eb z\u00E1kazn\u00EDk\u016F, tedy integrovat procesy mezi\u00A0nakupuj\u00EDc\u00EDm a prod\u00E1vaj\u00EDc\u00EDm. Jeliko\u017E v\u00A0dostupn\u00E9 literatu\u0159e nen\u00ED p\u0159\u00EDli\u0161 praktick\u00FDch informac\u00ED o implementaci supply chain managementu v\u00A0\u010CR a o tom, jak tyto vztahy \u0159\u00EDdit v\u00A0b\u011B\u017En\u00E9 praxi, vzala jsem si v\u00A0tomto \u010Dl\u00E1nku za c\u00EDl zmapovat a\u00A0shrnout dosavadn\u00ED poznatky o t\u00E9to strategii \u0159\u00EDzen\u00ED z\u00EDskan\u00E9 v zahrani\u010D\u00ED."@cs . "Modern Approaches to the Corporate Management 2009" . "Bratislava" . "6"^^ . "Relationship between Logistics and Marketing in the Context of Supply Chain"@en . . "Vztah logistiky a\u00A0marketingu v\u00A0kontextu Supply Chain" . "RIV/60461373:22340/09:00022020!RIV10-MSM-22340___" . "RIV/60461373:22340/09:00022020" . . . "[0C0380BB97BD]" . . . . "Vztah logistiky a\u00A0marketingu v\u00A0kontextu Supply Chain"@cs . "351635" . "The idea of managing supply chain partnerships for competitive advantage is constant interest amongst both academic researchers and industry executives. It is evident that the revaluation of the way how to\u00A0compete with the other companies is the topic number 1 now. In the present it is unlikely to achieve a\u00A0success ?just? by linking needs of the market with possibilities of the organization, namely by the reason of easy copying of technologies and easy imitation of the brand value. It is necessary to control well and involve all basic processes to the satisfying customer needs that\u00A0means to integrate processes among buyers and suppliers. There are not much of practical experiences about the implementation of supply chain in the Czech Republic and how these relations are driven in the standard practice that is the reason why the aim of this article is to summarize pieces of knowledge about this strategy from other countries."@en . "Vztah logistiky a\u00A0marketingu v\u00A0kontextu Supply Chain"@cs . . "Slovensk\u00E1 technick\u00E1 univerzita v Bratislave" . . . . . . "22340" . "Kemrov\u00E1, Eva" . "Dyntar, Jakub" . . . "S" . "978-80-227-3169-0" .