"\u00DAzk\u00E1 koordinace materi\u00E1lov\u00FDch a informa\u010Dn\u00EDch tok\u016F pat\u0159\u00ED ke kl\u00ED\u010Dov\u00FDm p\u0159edpoklad\u016Fm \u00FAsp\u011B\u0161n\u00E9 implementace CRM v podnuiku. C\u00EDlem stati je diskutovat novou koncepci popt\u00E1vkov\u00E9ho \u0159et\u011Bzce , kter\u00E1 je spjata s koordinac\u00ED marketingov\u00FDch , logistick\u00FDch a dal\u0161\u00EDch podnikov\u00FDch \u010Dinnost\u00ED v procesu tvorby hodnoty pro z\u00E1kazn\u00EDka. Sta\u00B4t je zalo\u017Een\u00E1 na bibliografick\u00E9 re\u0161er\u0161i publikac\u00ED v zve\u0159ejn\u011Bn\u00FDch v letech 2000-2006 a rozhodovorech s mana\u017Eery 10 vybran\u00FDch podnik\u016F chemick\u00E9ho a potravin\u00E1\u0159sk\u00E9ho pr\u016Fmyslu."@cs . . . "2007-09-10+02:00"^^ . . . "The horizontal and vertical integration of materials and informat\u00EDon flows is one of necessary assumptions important for CRM implementation too. The goal of article Is to discus the new concept of Demand Chain Management which Is concerned to span gap between marketing, logistics, and other parts of the management In customers value creation. Study Is based on wide bibliography search In 2000 - 2006 Iiterature and discussion with marketers and supply chain managers In 10 enterprises of the chemical and food industry."@en . . "The horizontal and vertical integration of materials and informat\u00EDon flows is one of necessary assumptions important for CRM implementation too. The goal of article Is to discus the new concept of Demand Chain Management which Is concerned to span gap between marketing, logistics, and other parts of the management In customers value creation. Study Is based on wide bibliography search In 2000 - 2006 Iiterature and discussion with marketers and supply chain managers In 10 enterprises of the chemical and food industry." . "Demand Chain Management and CRM" . "Demand Chain Management and CRM"@en . "Popt\u00E1vkov\u00FD \u0159et\u011Bzec a CRM"@cs . "Customer's Relationship Management 07" . . . . "68-71" . . "416130" . "Pardubice" . "Univerzita Pardubice" . . . "Demand Chain Management and CRM"@en . . "Z(MSM6046137306)" . . "Demand Chain Management and CRM" . "22340" . "Grosov\u00E1, Stanislava" . . "Gros, Ivan" . "[C25FE66E9DA5]" . "L\u00E1zn\u011B Bohdane\u010D" . "Supply Chain management (SCM); demand chain concept (DCM); marketing; integration; logistical technologies; customer relationship management (CRM)"@en . . "4"^^ . "RIV/60461373:22340/07:00019479!RIV08-MSM-22340___" . "978-80-7395-016-3" . "2"^^ . "RIV/60461373:22340/07:00019479" . "2"^^ . . . "Popt\u00E1vkov\u00FD \u0159et\u011Bzec a CRM"@cs . . . .