. "Gros, Ivan" . "Z(MSM6046137306)" . . "22340" . "Brno" . "Brno" . "Grosov\u00E1, Stanislava" . . . "Konference Research in the Area of Economics and Company management" . "CRM; marketing and logistics coordination"@en . "2"^^ . . "2"^^ . . "CRM Environment . Space for logistics and marketing integration"@en . . "CRM Environment . Space for logistics and marketing integration" . "RIV/60461373:22340/07:00019472!RIV08-MSM-22340___" . "Prost\u0159ed\u00ED CRM-prostor pro integraci marketingu a logistiky"@cs . . . "6"^^ . "2007-09-12+02:00"^^ . "[C7A9F0500C7B]" . "CRM Environment . Space for logistics and marketing integration"@en . . "RIV/60461373:22340/07:00019472" . "415305" . "Vysok\u00E9 u\u010Den\u00ED technick\u00E9 v Brn\u011B" . . "CRM environment lay new demands on management practice and the development of the new managerial approaches in the theory. One of them is horizontal and vertical integration of materials and information flows need. But in the managerial practice continue problems with coordination enterprise partial fields and the development of the marketing and logistical theory goes on own ways. Object of this study is analysis of reasons of poor coordination between logistics and marketing and the role of CRM system implementation in the SCM environment in the improvement of this situation."@en . . "CRM environment lay new demands on management practice and the development of the new managerial approaches in the theory. One of them is horizontal and vertical integration of materials and information flows need. But in the managerial practice continue problems with coordination enterprise partial fields and the development of the marketing and logistical theory goes on own ways. Object of this study is analysis of reasons of poor coordination between logistics and marketing and the role of CRM system implementation in the SCM environment in the improvement of this situation." . "CRM Environment . Space for logistics and marketing integration" . "245-250" . "Prost\u0159ed\u00ED dodavatelsk\u00FDch \u0159et\u011Bzc\u016F klade nov\u00E9 po\u017Eadavky na mana\u017Eerskou praxi, zejm\u00E9na zabezpe\u010Dit horizont\u00E1ln\u00ED a vertik\u00E1ln\u00ED integraci materi\u00E1lov\u00FDch a informa\u010Dn\u00EDch tok\u016F . V mana\u017Eersk\u00E9 praxi v\u0161ak pokra\u010Duj\u00ED probl\u00E9my s koordinac\u00ED zejm\u00E9na marketingu a logistiky. C\u00EDlem studie je anal\u00FDza p\u0159\u00ED\u010Din \u0161patn\u011B koordinace mezi logistikou a marketingem a roli implementace CRM syst\u00E9mu p\u0159i zlep\u0161en\u00ED t\u00E9to situace. Studie je zam\u011B\u0159ena na logistick\u00E9 technologie jako je JiT, KANBAN, QR, ECR, CPFR, TOC a dal\u0161\u00EDch metod jako p\u0159edpoklad \u00FAsp\u011B\u0161n\u00E9ho \u0159\u00EDzen\u00ED dodavatelsk\u00E9ho \u0159et\u011Bzce a \u00FAsp\u011B\u0161n\u00E9ho zaveden\u00ED CRM. Na z\u00E1v\u011Br je hodnocen koncept DCM."@cs . . "978-80-214-3482-0" . . "Prost\u0159ed\u00ED CRM-prostor pro integraci marketingu a logistiky"@cs . . .