"Botek, Marek" . . "Vyu\u017Eit\u00ED CRM pro zmen\u0161ov\u00E1n\u00ED mana\u017Eersk\u00E9ho rizika"@cs . "1"^^ . "CRM (Customer Relationship Management) is well-know way to manage the relationships with customers. It helps to keep current customers and to obtain the new ones. But its possibilities are much wider. CRM can also decrease the managerial risk by employees\u00B4 satisfaction. Satisfied employees are usually more loyal and motivated to higher performance. It is necessary to persuade them that system which is applied is to help them not to add them new activity to perform."@en . . . "CRM (\u0158\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky) je obecn\u011B zn\u00E1m\u00E1 marketingov\u00E1 koncepce. Pom\u00E1h\u00E1 udr\u017Eovat dobr\u00E9 vztahy se st\u00E1vaj\u00EDc\u00EDmi z\u00E1kazn\u00EDky a z\u00EDsk\u00E1vat z\u00E1kazn\u00EDky nov\u00E9. Ale jej\u00ED mo\u017Enosti jsou mnohem rozs\u00E1hlej\u0161\u00ED. CRM m\u016F\u017Ee tak\u00E9 pomoci p\u0159i sni\u017Eov\u00E1n\u00ED mana\u017Eersk\u00E9ho rizika pomoc\u00ED uspokojov\u00E1n\u00ED zam\u011Bstnanc\u016F. Spokojen\u00ED zam\u011Bstnanci jsou v\u00EDce loaj\u00E1ln\u00ED a v\u00EDce motivov\u00E1ni pod\u00E1vat vy\u0161\u0161\u00ED v\u00FDkon." . . "1"^^ . "Vysok\u00E1 \u0161kola b\u00E1\u0148sk\u00E1 - Technick\u00E1 univerzita Ostrava" . . "978-80-248-1406-3" . . "2007-06-07+02:00"^^ . "RIV/60461373:22340/07:00019444!RIV08-MSM-22340___" . "[B36DB35A6388]" . . "22340" . . . "CRM (\u0158\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky) je obecn\u011B zn\u00E1m\u00E1 marketingov\u00E1 koncepce. Pom\u00E1h\u00E1 udr\u017Eovat dobr\u00E9 vztahy se st\u00E1vaj\u00EDc\u00EDmi z\u00E1kazn\u00EDky a z\u00EDsk\u00E1vat z\u00E1kazn\u00EDky nov\u00E9. Ale jej\u00ED mo\u017Enosti jsou mnohem rozs\u00E1hlej\u0161\u00ED. CRM m\u016F\u017Ee tak\u00E9 pomoci p\u0159i sni\u017Eov\u00E1n\u00ED mana\u017Eersk\u00E9ho rizika pomoc\u00ED uspokojov\u00E1n\u00ED zam\u011Bstnanc\u016F. Spokojen\u00ED zam\u011Bstnanci jsou v\u00EDce loaj\u00E1ln\u00ED a v\u00EDce motivov\u00E1ni pod\u00E1vat vy\u0161\u0161\u00ED v\u00FDkon."@cs . . . "CRM utilization to decreasing of mangerial risk"@en . . "CRM utilization to decreasing of mangerial risk"@en . "Malenovice" . "322-326" . "managerial risk; CRM; satisfaction; corporate culture"@en . "Z(MSM6046137306)" . . "Ostrava" . "RIV/60461373:22340/07:00019444" . . "Vyu\u017Eit\u00ED CRM pro zmen\u0161ov\u00E1n\u00ED mana\u017Eersk\u00E9ho rizika"@cs . "460009" . "Finan\u010Dn\u00ED a logistick\u00E9 \u0159\u00EDzen\u00ED 2007" . . "Vyu\u017Eit\u00ED CRM pro zmen\u0161ov\u00E1n\u00ED mana\u017Eersk\u00E9ho rizika" . "Vyu\u017Eit\u00ED CRM pro zmen\u0161ov\u00E1n\u00ED mana\u017Eersk\u00E9ho rizika" . . . "5"^^ .