"RIV/60461373:22340/07:00019441!RIV08-MSM-22340___" . . . "Employees\u00B4 Motivation in CRM" . "Employees\u00B4 Motivation in CRM" . "L\u00E1zn\u011B Bohdane\u010D" . "978-80-7395-016-3" . . "22340" . "Botek, Marek" . . . "7"^^ . . "Univerzita Pardubice" . "CRM je zam\u011B\u0159en\u00FD na z\u00E1kazn\u00EDky, ale prov\u00E1d\u011Bj\u00ED jej zam\u011Bstnanci. V\u0161ichni zam\u011Bstnanci by proto m\u011Bli b\u00FDt motivov\u00E1ni nejenom k tomu, aby slou\u017Eili z\u00E1kazn\u00EDk\u016Fm, ale tak\u00E9 k pomoci sv\u00FDm koleg\u016Fm. V\u00FDsledky t\u00E9to koncepce jsou bez vz\u00E1jemn\u00E9 spolupr\u00E1ce zam\u011Bstnanc\u016F nedostate\u010Dn\u00E9. Pro dosa\u017Een\u00ED adekv\u00E1tn\u00ED \u00FArovn\u011B motivace zam\u011Bstnanc\u016F je d\u016Fle\u017Eit\u00E9, aby koncepci CRM rozum\u011Bli. velmi \u010Dasto se zde pou\u017E\u00EDvaj\u00ED informa\u010Dn\u00ED syst\u00E9my a lid\u00E9 mus\u00ED v\u011Bd\u011Bt, jak je pou\u017E\u00EDvat."@cs . "Zam\u011Bstnaneck\u00E1 motivace v CRM"@cs . . . . . "420013" . "Employees\u00B4 Motivation in CRM"@en . "Zam\u011Bstnaneck\u00E1 motivace v CRM"@cs . "CRM; stimulative means; information tools; CRM tools"@en . "13-19" . "Customers\u00B4 Relationship Management is focused on customers, but it is pursued by employees. All employees have to be motivated not only to serve customers but to help their colleagues, too. The results of this system are without cooperation between employees unsatisfactory. To reach adequate level of motivation it is necessary for the employees to understand the system. In CRM are used informational systems very often and people have to know how they can use them and what the systems can do." . "Employees\u00B4 Motivation in CRM"@en . "Customer's Relationship Management 07" . . . . . "Customers\u00B4 Relationship Management is focused on customers, but it is pursued by employees. All employees have to be motivated not only to serve customers but to help their colleagues, too. The results of this system are without cooperation between employees unsatisfactory. To reach adequate level of motivation it is necessary for the employees to understand the system. In CRM are used informational systems very often and people have to know how they can use them and what the systems can do."@en . . . "2007-09-10+02:00"^^ . "1"^^ . "RIV/60461373:22340/07:00019441" . "1"^^ . "[0494822DD519]" . . "Pardubice" . "Z(MSM6046137306)" .