. "Testov\u00E1n\u00ED koncepce nov\u00E9ho v\u00FDrobku"@cs . "22340" . . "Testov\u00E1n\u00ED koncepce nov\u00E9ho v\u00FDrobku"@cs . . . "Finan\u010Dn\u00ED a logistick\u00E9 \u0159\u00EDzen\u00ED 2007" . . . "RIV/60461373:22340/07:00019354" . "6"^^ . "S" . . "[4B573816287B]" . "Malenovice" . "463-468" . "454861" . "New product conception testing"@en . . "Sou\u010D\u00E1st\u00ED dlouhodob\u00E9 strategie ka\u017Ed\u00E9 \u00FAsp\u011B\u0161n\u00E9 firmy je snaha pravideln\u011B za\u0159azovat do st\u00E1vaj\u00EDc\u00EDho sortimentu\u00A0nab\u00EDdku nov\u00FDch v\u00FDrobk\u016F. Neust\u00E1l\u00E9 p\u0159izp\u016Fsobov\u00E1n\u00ED v\u00FDrobk\u016F m\u011Bn\u00EDc\u00EDm se po\u017Eadavk\u016Fm z\u00E1kazn\u00EDka a tvorba nov\u00FDch a \u00FAsp\u011B\u0161n\u00FDch v\u00FDrobk\u016F pom\u00E1h\u00E1 zvy\u0161ovat tr\u017En\u00ED pod"@cs . "Sou\u010D\u00E1st\u00ED dlouhodob\u00E9 strategie ka\u017Ed\u00E9 \u00FAsp\u011B\u0161n\u00E9 firmy je snaha pravideln\u011B za\u0159azovat do st\u00E1vaj\u00EDc\u00EDho sortimentu\u00A0nab\u00EDdku nov\u00FDch v\u00FDrobk\u016F. Neust\u00E1l\u00E9 p\u0159izp\u016Fsobov\u00E1n\u00ED v\u00FDrobk\u016F m\u011Bn\u00EDc\u00EDm se po\u017Eadavk\u016Fm z\u00E1kazn\u00EDka a tvorba nov\u00FDch a \u00FAsp\u011B\u0161n\u00FDch v\u00FDrobk\u016F pom\u00E1h\u00E1 zvy\u0161ovat tr\u017En\u00ED pod" . "2007-06-07+02:00"^^ . "Ostrava" . "Introduction of new products on the market is one of the basic topics that are dealt with in both theoretical and practical level. Success of new product is related with many different factors, many products fail to recognize the customers needs at the ea"@en . "Testov\u00E1n\u00ED koncepce nov\u00E9ho v\u00FDrobku" . "RIV/60461373:22340/07:00019354!RIV08-MSM-22340___" . . . . "Kutnohorsk\u00E1, Olga" . "conception; testing; functional food; interview; focus groups"@en . . . . "Vysok\u00E1 \u0161kola b\u00E1\u0148sk\u00E1 - Technick\u00E1 univerzita Ostrava" . "1"^^ . "Testov\u00E1n\u00ED koncepce nov\u00E9ho v\u00FDrobku" . "978-80-248-1406-3" . . . . "1"^^ . "New product conception testing"@en .