. "RIV/60461373:22340/05:00014652!RIV06-MSM-22340___" . . . "Modern Approaches to Corporate Management" . "Marketing research; functional food; conjoint analysis"@en . "548257" . . "RIV/60461373:22340/05:00014652" . . . . "Utilization of a conjoint analysis for the conception creation of a new product" . "Grosov\u00E1, Stanislava" . "[236711B2697A]" . . "Slovensk\u00E1 technick\u00E1 univerzita v Bratislave" . . "The article deals with the creation of a conception in process development and in the launch of a new product on the market. For example of a new food functional product (probiotic soya product), consumer preferences towards individual attributes of product are examined and the best overall choice of a new product version proposed. Specifically, attributes which were examined were design, price and communication. At first a qua\u00ADlitative research was realized by a group discussion method. From the response of the discussion, the concep\u00ADtion of a product emerged and hence the foundation for a quantitative research was laid. The quantitative research was realized with the help of a conjoint analysis. The result being the design of a conception of a new probiotic soya product, which can not only be distributed with the help of healthy foods retail outlets, but can also be distributed with help of grocery shops too." . . "2"^^ . "Utilization of a conjoint analysis for the conception creation of a new product"@en . "5"^^ . "80-227-2284-7" . "The article deals with the creation of a conception in process development and in the launch of a new product on the market. For example of a new food functional product (probiotic soya product), consumer preferences towards individual attributes of product are examined and the best overall choice of a new product version proposed. Specifically, attributes which were examined were design, price and communication. At first a qua\u00ADlitative research was realized by a group discussion method. From the response of the discussion, the concep\u00ADtion of a product emerged and hence the foundation for a quantitative research was laid. The quantitative research was realized with the help of a conjoint analysis. The result being the design of a conception of a new probiotic soya product, which can not only be distributed with the help of healthy foods retail outlets, but can also be distributed with help of grocery shops too."@en . "Hlou\u0161kov\u00E1, Petra" . . "Vyu\u017Eit\u00ED conjoint anal\u00FDzy p\u0159i tvorb\u011B koncepce nov\u00E9ho v\u00FDrobku"@cs . "1"^^ . . "2005-09-08+02:00"^^ . "Bratislava" . . . "Bratislava" . "Sta\u0165 se zab\u00FDv\u00E1 tvorbou koncepce v\u00A0procesu navrhov\u00E1n\u00ED a zav\u00E1d\u011Bn\u00ED nov\u00E9ho v\u00FDrobku na trh. Na p\u0159\u00EDkladu nov\u00E9ho potravin\u00E1\u0159sk\u00E9ho funk\u010Dn\u00EDho v\u00FDrobku (probiotick\u00FD sojov\u00FD jogurt) jsou zkoum\u00E1ny spot\u0159ebitelsk\u00E9 preference v\u016F\u010Di \u00A0jednotliv\u00FDm atribut\u016Fm v\u00FDrobku a v\u00FDb\u011Br nejvhodn\u011Bj\u0161\u00ED celkov\u00E9 varianty n\u00E1vrhu nov\u00E9ho v\u00FDrobku. Konkr\u00E9tn\u011B byly zkoum\u00E1ny atributy obal, cena, zp\u016Fsob komunikace. Nejprve byl vyu\u017Eit kvalitativn\u00ED pr\u016Fzkum metoda skupinov\u00FDch rozhovor\u016F. Z\u00A0odpov\u011Bd\u00ED respondent\u016F vyplynula koncepce v\u00FDrobk\u016F a podklady pro kvantitativn\u00ED v\u00FDzkum. Kvantitativn\u00ED v\u00FDzkum byl realizov\u00E1n pomoc\u00ED conjoint anal\u00FDzy. V\u00FDsledkem jsou n\u00E1vrh koncepce nov\u00E9ho probiotick\u00E9ho sojov\u00E9ho v\u00FDrobku, kter\u00FD m\u016F\u017Ee b\u00FDt distribuovan\u00FD nejen pomoc\u00ED s\u00EDt\u011B prodejen zdrav\u00E9 v\u00FD\u017Eivy, ale i potravin\u00E1\u0159sk\u00E9ho maloobchodu."@cs . . "Z(MSM6046137306)" . "Utilization of a conjoint analysis for the conception creation of a new product" . "22340" . "Utilization of a conjoint analysis for the conception creation of a new product"@en . "174-178" . "Vyu\u017Eit\u00ED conjoint anal\u00FDzy p\u0159i tvorb\u011B koncepce nov\u00E9ho v\u00FDrobku"@cs . .