. . "The author's chapter of the marketing is it adequate way didactic working basic matter for secondary agriculture school. That chapter is conformable with instructional warp too."@en . . . "Marketing"@cs . "Marketing, conception of the marketing, market and parameters of the market, market segments, marketing planing and market research, marketing mix"@en . "153-205" . . "Marketing"@cs . "Praha" . "RIV/60460709:41620/02:00004992!RIV/2003/MSM/416203/N" . "[489650207A33]" . . . "Trnkov\u00E1, J." . "80-86392-05-8" . . . "RIV/60460709:41620/02:00004992" . "52"^^ . "Marketing"@en . "41620" . "652489" . "1"^^ . "Kapitola pojedn\u00E1v\u00E1 o pojet\u00ED, funkc\u00EDch a principech marketingu. Rozpracov\u00E1v\u00E1 jej jako z\u00E1kladn\u00ED st\u0159edo\u0161kolsk\u00E9 u\u010Divo pro v\u00FDuku v r\u00E1mci p\u0159edm\u011Btu Ekonomika a podnik\u00E1n\u00ED na st\u0159edn\u00EDch zem\u011Bd\u011Blsk\u00FDch \u0161kol\u00E1ch. Autor pojal u\u010Divo komplexn\u011B od podnikatelsk\u00FDch koncepc\u00ED p\u0159es anal\u00FDzu marketingov\u00E9ho prost\u0159ed\u00ED a marketingov\u00FD v\u00FDzkum a pl\u00E1nov\u00E1n\u00ED a\u017E po marketingov\u00FD mix a jeho aplikaci v hospod\u00E1\u0159sk\u00E9 praxi." . "CREDIT Praha" . . "3"^^ . "Marketing" . "0"^^ . . "0"^^ . "Neuveden" . . . "Z(MSM 419000018)" . . "Ekonomika a podnik\u00E1n\u00ED II." . "Krp\u00E1lek, Pavel" . . "Uhl\u00ED\u0159ov\u00E1, V." . . . "Marketing"@en . . "Marketing" .