. . . . "Komunikace a kompetence v prost\u0159ed\u00ED lesn\u00EDho hospod\u00E1\u0159stv\u00ED" . "RIV/60460709:41410/05:###12792" . "Sborn\u00EDk z konference COYOUS 2005" . "41410" . "Komunikace a kompetence v prost\u0159ed\u00ED lesn\u00EDho hospod\u00E1\u0159stv\u00ED" . "1"^^ . . . . . . "Praha" . "communication, competencies, forestry, European Union, literacy"@en . . "\u010Cesk\u00E1 zem\u011Bd\u011Blsk\u00E1 univerzita v Praze. Fakulta lesnick\u00E1 a environment\u00E1ln\u00ED" . "[D81479355D62]" . . . . . . "P(QF3233)" . "Komunikace a kompetence v prost\u0159ed\u00ED lesn\u00EDho hospod\u00E1\u0159stv\u00ED"@cs . "0;0" . "Komunikace a kompetence v prost\u0159ed\u00ED lesn\u00EDho hospod\u00E1\u0159stv\u00ED"@cs . "Communication and Competencies in Forestry Area"@en . . "Schopnost efektivn\u00ED komunikace je v dne\u0161n\u00EDm sv\u011Bt\u011B z\u00E1kladn\u00EDm kamenem lidsk\u00E9ho fungov\u00E1n\u00ED. Pro podnikatelsk\u00E9 subjekty je v\u00FDznamn\u00FDm n\u00E1strojem marketingov\u00E1 komunikace, co\u017E je komplex v\u0161ech forem marketingov\u00E9 komunikace, je\u017E firma provozuje. Zahrnuje jak komunikaci komer\u010Dn\u00EDho r\u00E1zu (reklamu, PR, investor relations, sales promotion atd.), tak formy komunikace nekomer\u010Dn\u00ED (n\u011Bkter\u00E9 n\u00E1stroje PR, IR aj.). Zjednodu\u0161en\u011B lze marketingovou komunikaci ozna\u010Dit za souhrn ve\u0161ker\u00E9 komunikace, na ni\u017E jsou vynakl\u00E1d\u00E1ny prost\u0159edky marketingov\u00E9ho rozpo\u010Dtu (v praxi to v\u0161ak z\u00E1vis\u00ED na konkr\u00E9tn\u00EDm vnit\u0159n\u00EDm uspo\u0159\u00E1d\u00E1n\u00ED firmy). Na z\u00E1klad\u011B komunikace z pohledu jednotlivce se vytv\u00E1\u0159ej\u00ED kompetence, kter\u00E9 p\u0159edstavuj\u00ED souhrn v\u011Bdomost\u00ED, dovednost\u00ED, schopnost\u00ED, postoj\u016F a hodnot d\u016Fle\u017Eit\u00FDch proosobn\u00ED rozvoj a uplatn\u011Bn\u00ED ka\u017Ed\u00E9ho \u010Dlena spole\u010Dnosti. Jejich v\u00FDb\u011Br a pojet\u00ED vych\u00E1z\u00ED z hodnot obecn\u011B p\u0159ij\u00EDman\u00FDch ve spole\u010Dnosti a z obecn\u011B sd\u00EDlen\u00FDch p\u0159edstav o tom, kter\u00E9 kompetence jedince p\u0159isp\u00EDvaj\u00ED k jeho vzd\u011Bl\u00E1v\u00E1n\u00ED, spokojen\u00E9mu a \u00FAsp\u011B\u0161n\u00E9mu \u017Eivotu a" . "80-213-1433-8" . "1"^^ . "2005-12-01+01:00"^^ . . "Ventrubov\u00E1, Kate\u0159ina" . "527058" . "Nowadays the ability of effective communication is the main building block of human being. The marketing communication is a significant instrument for the entrepreneurial subjects, what means a complex of all forms of marketing communication, which are provided. Marketing communication consists of commercial (promotion, public relations, investor relations, sales promotion etc.) and non-commercial communication (some instruments of public relations, etc.). It is possible to simply say that the marketingcommunication is a summary of whole communication, on which financial means are spent. On the basis of communication from the individual point of view, there have been creating competencies, which represent a complex of knowledge, skills, abilities, attitudes and values important for a personal development of every single member of society. Their choice and approach come from generally accepted values and generally shared conceptions. The level of competencies, an individual reach at the end of thei"@en . "Schopnost efektivn\u00ED komunikace je v dne\u0161n\u00EDm sv\u011Bt\u011B z\u00E1kladn\u00EDm kamenem lidsk\u00E9ho fungov\u00E1n\u00ED. Pro podnikatelsk\u00E9 subjekty je v\u00FDznamn\u00FDm n\u00E1strojem marketingov\u00E1 komunikace, co\u017E je komplex v\u0161ech forem marketingov\u00E9 komunikace, je\u017E firma provozuje. Zahrnuje jak komunikaci komer\u010Dn\u00EDho r\u00E1zu (reklamu, PR, investor relations, sales promotion atd.), tak formy komunikace nekomer\u010Dn\u00ED (n\u011Bkter\u00E9 n\u00E1stroje PR, IR aj.). Zjednodu\u0161en\u011B lze marketingovou komunikaci ozna\u010Dit za souhrn ve\u0161ker\u00E9 komunikace, na ni\u017E jsou vynakl\u00E1d\u00E1ny prost\u0159edky marketingov\u00E9ho rozpo\u010Dtu (v praxi to v\u0161ak z\u00E1vis\u00ED na konkr\u00E9tn\u00EDm vnit\u0159n\u00EDm uspo\u0159\u00E1d\u00E1n\u00ED firmy). Na z\u00E1klad\u011B komunikace z pohledu jednotlivce se vytv\u00E1\u0159ej\u00ED kompetence, kter\u00E9 p\u0159edstavuj\u00ED souhrn v\u011Bdomost\u00ED, dovednost\u00ED, schopnost\u00ED, postoj\u016F a hodnot d\u016Fle\u017Eit\u00FDch proosobn\u00ED rozvoj a uplatn\u011Bn\u00ED ka\u017Ed\u00E9ho \u010Dlena spole\u010Dnosti. Jejich v\u00FDb\u011Br a pojet\u00ED vych\u00E1z\u00ED z hodnot obecn\u011B p\u0159ij\u00EDman\u00FDch ve spole\u010Dnosti a z obecn\u011B sd\u00EDlen\u00FDch p\u0159edstav o tom, kter\u00E9 kompetence jedince p\u0159isp\u00EDvaj\u00ED k jeho vzd\u011Bl\u00E1v\u00E1n\u00ED, spokojen\u00E9mu a \u00FAsp\u011B\u0161n\u00E9mu \u017Eivotu a"@cs . . "\u010Cesk\u00E1 zem\u011Bd\u011Blsk\u00E1 univerzita v Praze, fakulta le" . "RIV/60460709:41410/05:###12792!RIV06-MZE-41410___" . "1"^^ . "Communication and Competencies in Forestry Area"@en .