"Matysik-Pejas, Renata" . . "Horsk\u00E1, Elena" . "14"^^ . . . "Paluchov\u00E1, Johana" . "Prokeinov\u00E1, Ren\u00E1ta" . "2"^^ . "RIV/60460709:41110/14:64682!RIV15-MSM-41110___" . . "International marketing - within and beyond Visegrad borders" . . . "Nezadana edice, ktera je pro kontrolu moc dlouha" . "22460" . "311"^^ . "Smutka, Lubo\u0161" . "G\u00E1lov\u00E1, Jana" . . . . "311"^^ . "Krasnodebski, Andrzej" . "K\u00E1dekov\u00E1, Zdenka" . "International marketing - within and beyond Visegrad borders"@en . "Wydawnictwo Episteme" . . . "International marketing - within and beyond Visegrad borders" . "The main objective of the book \u201CInternational Marketing: Within and Beyond Visegrad Borders\u201D is to provide a comprehensive overview on the topic of international marketing from the viewpoint of issues related to the V4 countries, namely the Czech Republic, Hungary, Poland and Slovakia. The book contains issues related to international marketing as well as practical and deeper insights from V4 countries and global perspective in each chapter, some of them illustrated on case studies originated from this region."@en . "41110" . . "Marketing, international, Visegrad coutries, specifics, differencies"@en . "International marketing - within and beyond Visegrad borders"@en . "Nagyov\u00E1, Ludmila" . "RIV/60460709:41110/14:64682" . "Maitah, Mansoor" . "P\u0159ibyl, Martin" . "The main objective of the book \u201CInternational Marketing: Within and Beyond Visegrad Borders\u201D is to provide a comprehensive overview on the topic of international marketing from the viewpoint of issues related to the V4 countries, namely the Czech Republic, Hungary, Poland and Slovakia. The book contains issues related to international marketing as well as practical and deeper insights from V4 countries and global perspective in each chapter, some of them illustrated on case studies originated from this region." . "Omarkulova, Meruert" . "978-83-7759-039-3" . . "International marketing - within and beyond Visegrad borders" . . "Szabo, Zolt\u00E1n" . "Wach, Krzysztof" . . "S" . . . "Krakow" . "[BD95EB8F5277]" .