. "The paper is focused on identifying Czech Internet user typology by lifestyle orientation. Descriptive statistics together with exploratory and confirmatory factor analysis are used for identifying the user groups. Five independent segments were identifyied. The results are useful for Internet service providers trying to maximize the match of dynamically generated content with the demanded one."@en . . . "0" . "Pila\u0159, Ladislav" . "Auspicia" . . "1214-4967" . . "1" . "Internet , User, Typology, Lifestyle, Personalization"@en . . . "S" . "Tich\u00E1, Ivana" . "Lifestyle Orientation Typology of the Internet Users"@en . "Pokorn\u00E1, Jitka" . "41110" . "RIV/60460709:41110/13:60604!RIV14-MSM-41110___" . . "RIV/60460709:41110/13:60604" . "4"^^ . "Typologie u\u017Eivatel\u016F Internetu dle orientace \u017Eivotn\u00EDho stylu" . "4"^^ . . . . "4"^^ . . "CZ - \u010Cesk\u00E1 republika" . "Typologie u\u017Eivatel\u016F Internetu dle orientace \u017Eivotn\u00EDho stylu" . "112238" . . "Typologie u\u017Eivatel\u016F Internetu dle orientace \u017Eivotn\u00EDho stylu"@cs . "[198E4F3BFD6D]" . "\u0160t\u00E1dlerov\u00E1, Michaela" . . . "\u010Cl\u00E1nek je zam\u011B\u0159en na identifikaci segment\u016F \u010Desk\u00FDch u\u017Eivatel\u016F internetu podle orientace \u017Eivotn\u00EDho stylu. Pro nalezen\u00ED skupin u\u017Eivatel\u016F je pou\u017Eita explorativn\u00ED a konfirmativn\u00ED faktorov\u00E1 anal\u00FDza a deskriptivn\u00ED statistiky. Ty identifikovaly p\u011Bt nez\u00E1visl\u00FDch segment\u016F u\u017Eivatel\u016F internetu. V\u00FDsledky jsou vyu\u017Eiteln\u00E9 u provozovatel\u016F internetov\u00FDch slu\u017Eeb, kte\u0159\u00ED prost\u0159ednictv\u00EDm personaliza\u010Dn\u00EDch syst\u00E9m\u016F usiluj\u00ED o maxim\u00E1ln\u00ED shodu dynamicky generovan\u00E9ho obsahu se skute\u010Dn\u011B po\u017Eadovan\u00FDm"@cs . "Lifestyle Orientation Typology of the Internet Users"@en . . "\u010Cl\u00E1nek je zam\u011B\u0159en na identifikaci segment\u016F \u010Desk\u00FDch u\u017Eivatel\u016F internetu podle orientace \u017Eivotn\u00EDho stylu. Pro nalezen\u00ED skupin u\u017Eivatel\u016F je pou\u017Eita explorativn\u00ED a konfirmativn\u00ED faktorov\u00E1 anal\u00FDza a deskriptivn\u00ED statistiky. Ty identifikovaly p\u011Bt nez\u00E1visl\u00FDch segment\u016F u\u017Eivatel\u016F internetu. V\u00FDsledky jsou vyu\u017Eiteln\u00E9 u provozovatel\u016F internetov\u00FDch slu\u017Eeb, kte\u0159\u00ED prost\u0159ednictv\u00EDm personaliza\u010Dn\u00EDch syst\u00E9m\u016F usiluj\u00ED o maxim\u00E1ln\u00ED shodu dynamicky generovan\u00E9ho obsahu se skute\u010Dn\u011B po\u017Eadovan\u00FDm" . . . . "Typologie u\u017Eivatel\u016F Internetu dle orientace \u017Eivotn\u00EDho stylu"@cs . . "X" .