"TENDENCE CHOV\u00C1N\u00CD SPOT\u0158EBITEL\u016E P\u0158I N\u00C1KUPU POTRAVIN" . . "0" . . "2"^^ . "CZ - \u010Cesk\u00E1 republika" . "1212-3285" . "292222" . "DETERMINATION OF CONSUMER BEHAVIOUR IN COURSE OF FOOD PURCHASING"@en . "41110" . "Z(MSM6046070906)" . "6"^^ . . . "Hes, Ale\u0161" . . "TENDENCE CHOV\u00C1N\u00CD SPOT\u0158EBITEL\u016E P\u0158I N\u00C1KUPU POTRAVIN" . . "Acta Universitatis Bohemiae Meridionales, The Scientific Journal for Economics, Management and Trade" . . . "\u0160\u00E1lkov\u00E1, Daniela" . . "TENDENCE CHOV\u00C1N\u00CD SPOT\u0158EBITEL\u016E P\u0158I N\u00C1KUPU POTRAVIN"@cs . . "DETERMINATION OF CONSUMER BEHAVIOUR IN COURSE OF FOOD PURCHASING"@en . . . . . "RIV/60460709:41110/10:49926!RIV11-MSM-41110___" . "[1ABDC377F721]" . "Chov\u00E1n\u00ED \u010Desk\u00FDch spot\u0159ebitel\u016F se vlivem globaliza\u010Dn\u00EDch trend\u016F st\u00E1le rozv\u00EDj\u00ED. D\u016Fkazem toho jsou v\u00FDsledky pr\u016Fzkumu krit\u00E9ri\u00ED, kter\u00E9 z\u00E1kazn\u00EDci p\u0159i rozhodov\u00E1n\u00ED o n\u00E1kupu nejv\u00EDce preferuj\u00ED. Znalost t\u011Bchto preferenc\u00ED vytv\u00E1\u0159\u00ED v produk\u010Dn\u00ED sf\u00E9\u0159e a v obchod\u011B konkuren\u010Dn\u00ED v\u00FDhodu a p\u0159edstavuj\u00ED vlivn\u00E9 motiva\u010Dn\u00ED i stimula\u010Dn\u00ED faktory efektivnosti obchodu. \u010Cl\u00E1nek byl zpracov\u00E1n v r\u00E1mci VZ MSM 6046070906 \u201EEkonomika zdroj\u016F \u010Desk\u00E9ho zem\u011Bd\u011Blstv\u00ED a jejich efektivn\u00ED vyu\u017E\u00EDv\u00E1n\u00ED v r\u00E1mci multifunk\u010Dn\u00EDch zem\u011Bd\u011Blskopotravin\u00E1\u0159sk\u00FDch syst\u00E9m\u016F\u201C, Provozn\u011B ekonomick\u00E9 fakulty, \u010Cesk\u00E9 zem\u011Bd\u011Blsk\u00E9 univerzity v Praze." . "Due to globalization trends the behaviour of the Czech consumers has been constantly developing as evidenced by the results of different researches of criteria most preferred by the customers decisions related to food purchasing. The knowledge and understanding of these preferences represents not only the competitive advantage in production and retail but also very powerful motivational and incentive factors of efficiency of sales. This contribution was processed within the Research Project of MSM 6046070906 \u201CThe economy of Czech agricultural resources and their effective use within multifunctional agrifood systems\u201C, Faculty of Economics and Management, Czech University of Life Sciences in Prague."@en . "Chov\u00E1n\u00ED \u010Desk\u00FDch spot\u0159ebitel\u016F se vlivem globaliza\u010Dn\u00EDch trend\u016F st\u00E1le rozv\u00EDj\u00ED. D\u016Fkazem toho jsou v\u00FDsledky pr\u016Fzkumu krit\u00E9ri\u00ED, kter\u00E9 z\u00E1kazn\u00EDci p\u0159i rozhodov\u00E1n\u00ED o n\u00E1kupu nejv\u00EDce preferuj\u00ED. Znalost t\u011Bchto preferenc\u00ED vytv\u00E1\u0159\u00ED v produk\u010Dn\u00ED sf\u00E9\u0159e a v obchod\u011B konkuren\u010Dn\u00ED v\u00FDhodu a p\u0159edstavuj\u00ED vlivn\u00E9 motiva\u010Dn\u00ED i stimula\u010Dn\u00ED faktory efektivnosti obchodu. \u010Cl\u00E1nek byl zpracov\u00E1n v r\u00E1mci VZ MSM 6046070906 \u201EEkonomika zdroj\u016F \u010Desk\u00E9ho zem\u011Bd\u011Blstv\u00ED a jejich efektivn\u00ED vyu\u017E\u00EDv\u00E1n\u00ED v r\u00E1mci multifunk\u010Dn\u00EDch zem\u011Bd\u011Blskopotravin\u00E1\u0159sk\u00FDch syst\u00E9m\u016F\u201C, Provozn\u011B ekonomick\u00E9 fakulty, \u010Cesk\u00E9 zem\u011Bd\u011Blsk\u00E9 univerzity v Praze."@cs . . . "Tur\u010D\u00EDnkov\u00E1, Jana" . "TENDENCE CHOV\u00C1N\u00CD SPOT\u0158EBITEL\u016E P\u0158I N\u00C1KUPU POTRAVIN"@cs . "3"^^ . "Customer, Retail, Competitive environment, Marketing"@en . "RIV/60460709:41110/10:49926" . "2" . . "13" .