"2"^^ . "41110" . "2007-09-04+02:00"^^ . "NOV\u00C9 MO\u017DNOSTI ROZVOJE VENKOVSK\u00C9HO REGIONU \u2013 MARKETINGOV\u00DD P\u0158\u00CDSTUP" . . . . "NOV\u00C9 MO\u017DNOSTI ROZVOJE VENKOVSK\u00C9HO REGIONU \u2013 MARKETINGOV\u00DD P\u0158\u00CDSTUP" . "RIV/60460709:41110/07:20471" . "271;279" . "RIV/60460709:41110/07:20471!RIV08-MSM-41110___" . "978-80-248-1554-1" . "NOV\u00C9 MO\u017DNOSTI ROZVOJE VENKOVSK\u00C9HO REGIONU \u2013 MARKETINGOV\u00DD P\u0158\u00CDSTUP"@cs . . "New approach to rural development - marketing approach"@en . "Pro sou\u010Dasn\u00FD rozvoj venkovsk\u00E9ho regionu je bezesporu v\u00FDznamn\u00E1 decentralizovan\u00E1 \u010Dinnost m\u00EDstn\u00EDch ak\u010Dn\u00EDch skupin funguj\u00EDc\u00EDch na z\u00E1klad\u011B princip\u016F LEADER. Pro \u00FAsp\u011B\u0161n\u00E9 etablov\u00E1n\u00ED t\u011Bchto nov\u00FDch partnertv\u00ED je nezbytn\u00E9 vyu\u017E\u00EDvat i nov\u00E9 metody managementu a marketingu. Za t\u00EDmto \u00FA\u010Delem se postupn\u011B vyv\u00EDj\u00ED nov\u00FD marketingov\u00FD p\u0159\u00EDstup - teritori\u00E1ln\u00ED marketing. P\u0159\u00EDsp\u011Bvek vznikl jako sou\u010D\u00E1st grantu IGA 11110/1312/11/3108."@cs . . "Vysok\u00E1 \u0161kola b\u00E1\u0148sk\u00E1 - Technick\u00E1 univerzita Ostrava" . . . "9"^^ . "Pro sou\u010Dasn\u00FD rozvoj venkovsk\u00E9ho regionu je bezesporu v\u00FDznamn\u00E1 decentralizovan\u00E1 \u010Dinnost m\u00EDstn\u00EDch ak\u010Dn\u00EDch skupin funguj\u00EDc\u00EDch na z\u00E1klad\u011B princip\u016F LEADER. Pro \u00FAsp\u011B\u0161n\u00E9 etablov\u00E1n\u00ED t\u011Bchto nov\u00FDch partnertv\u00ED je nezbytn\u00E9 vyu\u017E\u00EDvat i nov\u00E9 metody managementu a marketingu. Za t\u00EDmto \u00FA\u010Delem se postupn\u011B vyv\u00EDj\u00ED nov\u00FD marketingov\u00FD p\u0159\u00EDstup - teritori\u00E1ln\u00ED marketing. P\u0159\u00EDsp\u011Bvek vznikl jako sou\u010D\u00E1st grantu IGA 11110/1312/11/3108." . . "[88AD7AB6CC43]" . . "Kroupov\u00E1, Zde\u0148ka" . "New approach to rural development - marketing approach"@en . "----"@en . . "NOV\u00C9 MO\u017DNOSTI ROZVOJE VENKOVSK\u00C9HO REGIONU \u2013 MARKETINGOV\u00DD P\u0158\u00CDSTUP"@cs . . "437772" . . "Ostrava" . . "Z(MSM6046070906)" . "\u010Cerven\u00E1, Gabriela" . "\u00DAzem\u00ED, znalosti a rozvoj na po\u010D\u00E1tku 21. stolet\u00ED" . "Ostrava" . "The decentralized activities of Leader\u00B4s local action groups are without question important for rural development. For the successful establishment of the new partnership is necessary to use new management and marketing methods. For this purpose the new teritorial marketing is developed. This paper is a part of IGA 11110/1312/3108."@en . "Neuvedeno, 0" . . "2"^^ . .